Paige Reddinger

French company, Okros, has invented a Watchlock system to prevent your Daytona from getting stolen.

The multi-hyphenated creator is auctioning off his watch, complete with his signature, on his platform Joopiter.

The fashion designer has launched a line of luxury diamond jewels with Jared Jewelers that will

Emeralds have, for centuries, captivated empires, royals, and the generally well-heeled and powerful.

Tom Brady sold his Rolex "Paul Newman John Player Special" Daytona Ref. 6241 at Sothbey's for over $1 million surpassing his football memorabilia.

Even the legendary QB's football jerseys, helmets, and cleats couldn't beat the Crown.

Rubies, spinels, and alexandrites drove the top lots at recent jewelry sales for Sotheby's and Christie's.

Red-hued stones reigned supreme at recent high jewelry auctions.

Tiffany & Co. has acquired a pocket watch gifted to the Captain of the RMS Carpathia, shortly after its historic rescue of passengers of the Titanic.

The avant-garde watchmaker shows off its knack for simultaneously making timekeeping high-tech and fun. Richard Mille is having fun again.