Pamela Kufahl

82 million Americans plan to spend $60 billion in support of health, exercise and fitness goals. Looking ahead to 2026, Americans view health and fitness not just as key goals for the new year but also as essential household investments—expenses that are unlikely to be among the first to be cut when households face financial...

From the HFA Hall of Fame to Innovation Alley to the launch of new products from more than 60 companies, The HFA Show 2026 delivers a standout week.

Industry executives held 92 meetings with lawmakers and administration officials, promoting physical activity as essential healthcare infrastructure while launching the Service Ready military fitness initiative. By Pamela Kufahl, senior director of communications The fitness industry was represented by 130 leaders from health clubs, studios, industry partner sponsors, and HFA staff at the three-day event that...

This first-of-its kind multi-country research examines the health and economic value of combining GLP-1 therapy with structured exercise.

Following new health economic research, health and fitness leaders call for deeper integration of physical activity and strength training in GLP-1 treatment.

A fitness industry initiative for HFA member facilities will provide Americans heading to basic training with no-cost fitness access and training support.

Les Mills Sr. was a former Olympian and Commonwealth competitor who changed fitness in New Zealand by co-founding Les Mills New Zealand gyms and changed group fitness around the world through his work with Les Mills International.

From Tokyo to Beijing to Paris, HFA leaders connected with industry executives to advance global collaboration and share insights shaping the future of fitness.

This week, HFA submitted comments to the Office of the US Trade Representative (USTR) on two important trade policy dockets that could have significant implications for exercise equipment manufacturers, suppliers, and fitness facility operators.