Pamela Parker

Identity management platforms can be a big help to marketers, but do you need one? This guide will help you find the answer.

Sprouts Chef Training, led by Kate Rogers, is connecting celebrity chefs with underserved youth to help them enter the restaurant industry.

Don't forget to ask vendors about reporting, integrations, new genAI features and support before moving on to the negotiations and purchasing stages.

Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.

A marketer's guide to the customer data platform market including market growth, trends and a look at some major CDP vendors.

The adoption of traditional and headless content management systems are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.

Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.

While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.

A customer data platform (CDP) is a marketer-managed platform designed to help marketers better understand, engage, and retain customers.

Learn more about identity resolution and how platforms are adapting to privacy changes, regulations and customer expectations.