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Salesloft CEO David Obrand explains the rationale behind his firm's tie-up with IBM.
Barb Mosher Zinck's coverage primarily focuses on sales and marketing, with an emphasis on incorporating technology and data. Her articles often cite data and include expert commentary, indicating she would be responsive to pitches that offer unique insights backed by relevant data or expertise in the areas of artificial intelligence (AI) in B2B sales & marketing.
Considering her focus on AI and technology within the B2B space, pitching topics related to innovative technologies such as AI-driven solutions for revenue teams, digital concierge services for B2B interactions, or category design thinking could align well with her coverage interests.
Given the absence of a specific geographic focus in Barb's work, it is advisable to provide globally applicable perspectives rather than region-specific insights unless explicitly requested.
