Barb Mosher Zinck

6sense’s new B2B Buyer Experience Report is out. Buyers are engaging with vendors sooner, and AI is playing a role. But if you think you need LLMs to get on a buyer’s shortlist, think again.

Another busy year in the Marketing realm...

How 6sense's new CPO Kimberly Bloomston is helping re-set the company's roadmap and reputation

Summary: Leveraging AI for content development without creating ‘AI slop'.How does AddEvent leverage generative AI in its go-to-market operations?

Summary: A new study from eClerx finds that the best marketing technology stack in the industry won't help a marketing team deliver ROI if they aren't acting on the insights that the stack delivers in real-time.

Bloomreach brings its Loomi Marketing Agent to the general public, and it’s designed to become a Marketer’s right-hand person.

HubSpot has a new hub on its Customer Experience platform - Revenue Hub. Customers now have one place to store and manage everything they do before and after they close a deal.

Contentful CMO Elisabeth Maxson shares background on why and how Palmata was built, and what it means for marketers, GTM teams, and other teams within organizations today.

As AI-generated content floods social platforms, organizations need to use AI to enhance creativity and analysis while producing authentic, entertaining content that delivers genuine value. Research from Sprout Social explains why.

Summary: Some marketers are trying to game large language models like they did with search engines. It didn't work then, and it won't work now. But this is not an SEO play. GEO is about a cohesive content strategy that differentiates the brand. Andrew Wheeler, CEO of Skyword, explains how to do it right.