Barb Mosher Zinck

What is a GTM Engineer? Is it a new role or a re-imagining of existing Marketing and Sales Operations roles? I dive into the messy middle of tech roles today.

Influ2 brings contact-level intent signals to buying groups, giving sales teams even deeper insights to work with, and likely saving them time and effort.

At its AI customer service summit, Pioneer, Intercom shared the latest evolution of its AI Customer Service Agent - Fin 3. Here's what's new and why you should be paying attention.

Intercom envisions a not-too-distant future where a single unified AI agent will handle the entire customer experience, and it is creating that agent.

Brands that separate personal profiles from professional ones are missing an important opportunity to deliver truly relevant experiences. Natalie Cunningham, Data Axle’s SVP of Marketing, explains why.

6sense’s new B2B Buyer Experience Report is out. Buyers are engaging with vendors sooner, and AI is playing a role. But if you think you need LLMs to get on a buyer’s shortlist, think again.

Another busy year in the Marketing realm...

How 6sense's new CPO Kimberly Bloomston is helping re-set the company's roadmap and reputation

Summary: Leveraging AI for content development without creating ‘AI slop'.How does AddEvent leverage generative AI in its go-to-market operations?

Summary: A new study from eClerx finds that the best marketing technology stack in the industry won't help a marketing team deliver ROI if they aren't acting on the insights that the stack delivers in real-time.