Bringing academics and professionals together, the AMEC Summit discussed the impact of AI, the need to move away from vanity metrics, and the importance of reputation.
Paul Holmes is the founder of PRovoke Media and has been writing, thinking, and talking about the public relations industry for over 35 years. He is also the chair of the SABRE Awards. Paul's work focuses on providing insights and analysis on the PR industry, including topics such as talent retention, AI-generated narratives, and the impact of social and political issues on businesses.