Paul Skeldon is a Freelance Content Creator and Curator. He specializes in marketing and advertising, with a focus on retail, e-commerce, and the telecommunications industry, exploring themes such as advertising technology and programmatic advertising. Paul has been featured in Global Advertising News, Telemedia Online, and InternetRetailing.
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Paul Skeldon's coverage primarily focuses on the technology industry, with a strong emphasis on telecommunications and messaging. He frequently cites data and press releases in his articles, which suggests that he values factual information and official announcements.
Given Paul's focus on telecommunications, messaging, marketing, and technology, he is likely to be interested in receiving pitches related to new technological developments within these sectors or insightful analysis based on reliable data sources.
When reaching out to Paul Skeldon for potential coverage or contributions, consider providing well-researched insights backed by credible data sources. Additionally, pitching topics related to mobile payments and software as a service (SaaS) could also align with his areas of interest.
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By: Paul Skeldon
OpenAI is turning advertising inside ChatGPT from an experimental awareness channel into a performance marketing platform – a move that could divert budgets from search, social and retail media while creating a powerful new source of traffic for retailers. The company has begun rolling out conversion-optimised cost-per-click campaigns, known as oCPC, through its ChatGPT Ads […]
Buddie Ceronie , Chief Commercial Officer & Global MD Telecommunications, VertiGIS takes a look at how AI reshapes network intelligence and how the intelligence it adds changes everything.
By: Paul Skeldon
Britam Uganda and Airtel Money have launched a mobile-first insurance and investment partnership, adding fresh momentum to the use of telecoms platforms to distribute financial protection across underinsured markets.
Alpa Jotangia , Head of Compliance, Ecommpay takes a look at what May's changes in how the UK's FCA views safeguarding, consumer duty and financial crime changes how you need to work with your PSP
By: Paul Skeldon
Visa and Mastercard have unveiled separate initiatives designed to make payments initiated by AI agents secure, controllable and scalable, as
Growth in the conversational AI market is being driven by rich media channels, such as Rich Communication Services (RCS), and Over-The-Top (OTT) channels, like as WhatsApp, new data shows.
Telna , a provider of managed eSIM connectivity and mobile services, is partnering with MTN Digital Infrastructure , the parent company of Bayobab , to
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Bangalink , the Bangladeshi arm of telco VEON , has been awared a Payment Service Provider (PSP) licence from Bangladesh Bank, the central bank of
By: Paul Skeldon
James Taylor explores the real issue at the heart of the “AI in retail media” debate: who controls the decision at ranking time? When a shopper asks an AI assistant for “moisturiser for sensitive skin under £30”, the first shelf they see may no longer be assembled on a retailer’s website. It may be assembled […]
