Paul Skeldon is a Freelance Content Creator and Curator. He specializes in marketing and advertising, with a focus on retail, e-commerce, and the telecommunications industry, exploring themes such as advertising technology and programmatic advertising. Paul has been featured in Global Advertising News, Telemedia Online, and InternetRetailing.
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Paul Skeldon's coverage primarily focuses on the technology industry, with a strong emphasis on telecommunications and messaging. He frequently cites data and press releases in his articles, which suggests that he values factual information and official announcements.
Given Paul's focus on telecommunications, messaging, marketing, and technology, he is likely to be interested in receiving pitches related to new technological developments within these sectors or insightful analysis based on reliable data sources.
When reaching out to Paul Skeldon for potential coverage or contributions, consider providing well-researched insights backed by credible data sources. Additionally, pitching topics related to mobile payments and software as a service (SaaS) could also align with his areas of interest.
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By: Paul Skeldon
The UK's under-16 social media ban poses a simple question with a highly complicated answer: how will platforms know who is a child?
It is no secret that generative AI is helping telemedia companies produce more campaigns, creative variants and personalised promotions than ever before.
The European Commission has ordered Google to open key parts of Android and its search-data operation to rival AI and search providers, in a move
By: Paul Skeldon
Generative AI is making it easier for retailers and brands to produce more advertising, more quickly and in more formats – yet new research suggests that the volume of creative being generated is increasing much faster than its quality. As retail media networks expand across retailer websites, apps, stores, connected television, social platforms and the […]
Just when telemedia companies thought they had their Google Ads and search strategies sorted, along comes a new disruption: Google Zero. Combined with the
By: Paul Skeldon
No sooner had Sky’s proposed acquisition of ITV redrawn the map of British television than the BBC and Channel 4 began discussing how they might respond. The idea being explored is not a merger, rather it could see Channel 4 programming made available through BBC iPlayer, creating a larger British streaming destination while allowing Channel […]
By: Paul Skeldon
Sharable GIF platform GIPHY is adding Koddi 's commerce media infrastructure and LiveRamp's audience capabilities to its advertising platform, giving brands more sophisticated ways to target, manage and measure campaigns across GIFs, stickers, reactions and search.
By: Paul Skeldon
Google's growing use of AI-generated search answers could sharply reduce the traffic reaching telemedia services, forcing providers to rethink how mobile content is discovered, marketed and sold.
By: Paul Skeldon
The European Commission (EC) has ordered Google to give rival AI assistants greater access to Android and share anonymised search data with competing search engines and qualifying AI chatbots in a move that could accelerate competition for control of AI-enabled shopping journeys. The two sets of binding measures have been issued under the Digital Markets […]
Google Zero changes how the customer discovers and reaches a service. HTTPS-by-default changes how the customer is identified and charged once they get there.
