Paul Skeldon is a Freelance Content Creator and Curator. He specializes in marketing and advertising, with a focus on retail, e-commerce, and the telecommunications industry, exploring themes such as advertising technology and programmatic advertising. Paul has been featured in Global Advertising News, Telemedia Online, and InternetRetailing.
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Paul Skeldon's coverage primarily focuses on the technology industry, with a strong emphasis on telecommunications and messaging. He frequently cites data and press releases in his articles, which suggests that he values factual information and official announcements.
Given Paul's focus on telecommunications, messaging, marketing, and technology, he is likely to be interested in receiving pitches related to new technological developments within these sectors or insightful analysis based on reliable data sources.
When reaching out to Paul Skeldon for potential coverage or contributions, consider providing well-researched insights backed by credible data sources. Additionally, pitching topics related to mobile payments and software as a service (SaaS) could also align with his areas of interest.
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By: Paul Skeldon
Retail media now rivals TV for ad spend, yet much of its most valuable inventory contains little more than a logo, product and price. Stefan Kerridge, Chief Strategy Officer at MurphyCobb, argues that better creative briefs, distinctive assets and smarter production could unlock the channel’s full commercial potential Retail media is now measured against television. […]
By: Paul Skeldon
Among the new wave of commerce media networks emerging beyond traditional retail, Marriott International’s Marriott Media is transforming its vast hospitality ecosystem into a data-driven, omnichannel advertising platform, designed to engage travellers across the entire journey – from inspiration and booking through to the in-stay experience and beyond. The foundation of Marriott’s media network is […]
AI call handling, visual IVR, global phone numbers and travel eSIMs are converging inside the smartphone.
Major new research has revealed that only one in five parents trust mobile networks with their child's online safety.
By: Paul Skeldon
8 Sep 2026 Retail media has a problem. Everyone wants to be different; yet increasingly everyone is different in exactly the same way.
By: Paul Skeldon
Chris Mellish, MD, Marketing Practice Lead UK and Ireland, Accenture Song takes a look at what OpenAI's move into advertising means for retailers and brands – not least in terms of the data in brings to the party
By: Paul Skeldon
Total revenue from omnichannel payment platforms will grow 57% over the next five years, rising from $56bn in 2026 to $108bn in 2031 – indicative
By: Paul Skeldon
German-based multinational FMCG – and industrial adhesives – company Henkel’s work this year on its Bloo toilet cleaner range provides one of the clearest real-world examples of how FMCG brands are evolving their approach to retail media in response to the connected commerce landscape. With Henkel generating more than €20bn in annual revenues globally, the […]
Across the board, consumers are becoming increasingly comfortable paying through credit and debit cards, particularly when those cards are stored in digital wallets.
By: Paul Skeldon
Price comparison platform idealo is backing up expansion into Ireland and Switzerland with a revamp of its retail media proposition, where it plans to offer “new ways for brands and retailers to connect with consumers through idealo Ads”. The offering is based around idealo’s Decision Media approach, which focuses on the stage between purchase intent […]
