The Brand Detail Customers Keep Wearing: When independent fashion retailers talk about building a brand, the conversation usually jumps straight to packaging, storefront design or social media…
Patrick Overall is a Commercial Director at The Retail Bulletin. With over 20 years of experience in marketing, design, and B2B publishing, he specializes in areas such as retail, e-commerce, and supply chain logistics, focusing on consumer behavior analytics and retail customer data. Patrick has been featured in The Retail Bulletin, where he shares insights into the evolving landscape of brick-and-mortar and beauty and fashion retail.













