Skift Take Seoul's betting big on K-pop's global pull, and it's working. BTS' Jin is fronting their latest tourism push, showing that K-pop's influence isn't just hype — it's real economic power.
Peden Doma Bhutia is a journalist who writes for Yahoo Finance and Skift, with her work also appearing in Yahoo Sports UK. She covers a wide range of topics, including finance, travel, aviation, and tourism. With a focus on the Asia-Pacific region, Peden provides insightful analysis and reporting on the latest developments in these industries.