Pia Velasco

Senior Beauty Editor

AS SEEN ON

Preston's Summary

Pia Velasco is a Senior Beauty Editor at InStyle. With over a decade of editorial experience, she specializes in beauty and wellness, covering topics ranging from celebrity interviews and trend analyses to deep-dive features and product reviews. Pia's work has been featured in prominent publications such as Yahoo News, ELLE Magazine, and Vogue.

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Coverage Attributes:

Beta
Promotional Deal: 29 %
How To Guide: 20 %
Review: 12 %
Profile Feature: 7 %
Seasonal: 7 %

Themes Covered:

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Most Recent Topics:

  • Diet & Nutrition
  • Wellness Programs
  • Oncology
  • Mental Health Care
  • Psychology

Pitching Insights

Pia Velasco's articles predominantly cover lifestyle, entertainment, and beauty & fashion. From her article titles and coverage attributes, it's evident that she is likely to respond well to pitches focusing on personal experiences related to cultural celebrations, hair and makeup tips or trends in the beauty industry.

She frequently writes promotional deals and how-to guides for various products; therefore, pitches offering exclusive access or insights into new beauty products or detailed how-to guides for current beauty trends are likely to resonate with her.

Given the variety of topics covered within lifestyle, entertainment, beauty & fashion categories in an international context without a specific geographic focus mentioned by Pia Velasco herself directly means that sources from around the world would have potential opportunities when reaching out.

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