By: Poppy Thaxter
Mind readers may be a thing of superstition and fantasy, but Ben Miethke's ‘THOUGHTS OF PEOPLE YOU MAY KNOW' deftly puts the viewer in the mind of others. This immersive audiovisual series transforms internal monologues – of fleeting thoughts and mundane musings – into tangible experiences, and US-based designer Johannes Geier's identity system perfectly captures its essence. The identity's core strength lies in its use of rhythmic fragments of text and concrete poetry to visually represent thoughts. As Geier explains, “The films invite the audience into quite intimate moments – through the protagonists' verbal narratives.” This is also reflected in the colour palette, which features a duel between blue and red, symbolising the interplay between intimacy and the mundane.