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Prasannata Patwa predominantly covers local business and tech news, with a focus on investments and startups in India, specifically within Karnataka and Bengaluru. She has a strong emphasis on press releases and private sector announcements. Therefore, she is likely to be responsive to pitches related to new investment rounds, funding announcements, or significant milestones achieved by startups based in her geographic focus.
Given her interest in citing data, providing statistical insights about the startup ecosystem or investment landscape in India could make for compelling pitch angles. Additionally, given the prevalence of private sector announcements in her coverage attributes, offering exclusive access to company executives or founders for interviews may also resonate well with Prasannata's reporting style.
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By: Prasannata Patwa
The studio behind hit streaming shows Panchayat and Kota Factory is already producing one movie with Balaji Entertainment. However, it is expanding the new movie vertical to produce 2-3 more films and plans to do so independently.
By: Prasannata Patwa
Ironically, that's the strategy that has soured movie-going experience for urban audiences.
As Bollywood’s music pipeline slows and streaming takes over, indie musicians like Anumita Nadesan and Anuv Jain are finding fame through Reels, loyal fan communities and digital-first strategies — not film songs.
By: Prasannata Patwa
Mumbai, Nov. 17 -- A few verses, a guitar, and an Instagram Reel were enough to push Anumita Nadesan into the national spotlight.
By: Prasannata Patwa
With the launch of District by Zomato and growth in high value purchases in Blinkit, Zomato's brand value grew 69% year on year, per consumer research firm Kantar, ranking it much ahead of its food delivery and quick commerce peers, as well as traditional household names.
By: Soumya Gupta, Prasannata Patwa
A waning content pipeline, big-budget failures, and dwindling theatre footfalls have been hurting the cinema business since the pandemic. Can generative AI pull it out of the slump, or make the problem worse?
Some of India's biggest producers are eyeing investments in micro-dramas, which are now hugely popular.
By: Prasannata Patwa
Moviegoers in metros as well as smaller cities across India have been thronging cinema halls to catch British filmmaker Christopher Nolan's latest magnum opus The Odyssey.
Moviegoers in metros as well as smaller cities across India have been thronging cinema halls to catch British filmmaker Christopher Nolan's latest magnum opus The Odyssey.
By: Prasannata Patwa
New Delhi, Aug. 5 -- At around 9 am on 20 July (Monday), Shreet Kulhara was at one of Gwalior's only commercial spaces with a multiplex, not for a
