Lata Jha

As global streamers turn selective, new regional TV channels and OTT platforms are opening fresh revenue streams for small-language films and helping regional stories reach wider audiences.

Scandals can boost viewership for shows like India's Got Latent and Tandav, highlighting a trend where controversial content garners interest, particularly among young audiences. However, sustaining success hinges on the quality of the shows, not just their controversy.

With The Odyssey's ₹16 crore opening in India, Christopher Nolan demonstrates the ability of select Hollywood filmmakers to draw audiences. The shift in trust from word of mouth to filmmakers' reputations signals a changing landscape for global cinema in India.

Region & Language Sections My topics Publications Interests Get this issue Subscribe to Mint Bangalore Go Premium

The NEET protests put creators in the spotlight, highlighting how speaking up can deepen audience trust while reshaping brand partnerships and commercial opportunities.

JioStar, part of Reliance Industries, focuses on diverse storytelling beyond major metros in India, balancing profitability with quality. With successful shows like Chiraiya, it plans to enhance regional content and leverage its strong market position despite challenges in the cluttered OTT space.

New Delhi, Aug. 3 -- JioStar, the media and entertainment arm of Reliance Industries Ltd (RIL), says it is deliberately backing stories that extend

Streaming platforms are tightening content spends as sports, blockbuster films and TV shows dominate viewership. The next growth phase may favour leaner, regional originals over big-budget web series as platforms chase profitability.

In 2025, the collective brand value of India's top 25 celebrities is $2 billion, with Shah Rukh Khan leading at $177.9 million.

Family audiences are returning to cinemas—but only for films that feel worth the outing. Industry experts say strong content, event films and premium experiences are driving the revival.