Lata Jha is an Assistant Editor at various prominent publications including Hindustan Times Syndication, Magzter, SheThePeople.TV, and LiveMint. She focuses on themes such as arts and entertainment, film and cinema, and the music business, while also covering journalism, media, and celebrity news. Lata's insightful commentary and reporting have made her a respected voice in the industry, with her work featured in notable outlets.
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India (National)
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Lata Jha’s coverage is heavily focused on the entertainment industry in India, with a strong emphasis on Bollywood and OTT platforms. As her coverage includes press releases and private sector announcements, she may be more responsive to pitches from PR professionals or company representatives providing exclusive news about developments within the Indian entertainment industry.
Given Lata's focus on content & publishing and entertainment news in India, reaching out with exclusive insights into trends shaping Bollywood, Indian cinema, or OTT platforms could make for compelling pitches. Additionally, offering data-driven analysis of box office performance or streaming service trends specific to India could capture her interest.
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By: Lata Jha
The Bollywood royalty debate underscores a disconnect between legal safeguards and actual musician earnings. Experts say complex agreements, unclear rights and inadequate transparency contribute to disputes, ultimately impacting artists’ long-term earnings.
A person aware of the development said that, with limited capital, Sony is trying to see where to put cash and is betting on television content to work online for them as well.
Connected TVs are gaining popularity beyond the metros, with one in three users located outside urban areas. The growing viewership in smaller towns emphasizes opportunities for regional content and brands, transforming CTV into a mass-reach.
Bollywood stars are ditching formulaic vehicles for experimental films by niche filmmakers, betting on fresh narratives, rooted storytelling and distinctive creative voices as box-office returns from conventional star-led films falter.
While South Indian stars wield strong regional influence, their brand valuations lag due to limited endorsements and social media presence. The market dynamics differ significantly from Bollywood, where a larger national reach aids in celebrity brand building.
Sony Pictures' distribution of Ramayana could help Indian films break beyond diaspora audiences. Global studios bring scale and reach, while Indian distributors offer local insight—making hybrid models an increasingly compelling route for ambitious films.
OTT platforms are breaking the binge, one episode at a time. Staggered drops are helping shows build momentum, sustain conversations and drive higher cumulative viewership and retention.
India's music-streaming market is betting on telecom, OTT, banking and other bundles to convert reach into paying users, but experts say exclusive content and better licensing economics will be key to making the model work.
By: Lata Jha
After a long lull, stars like Emraan Hashmi and Sunny Deol are back at the box office. Experts say nostalgia and familiar franchises help, but the right story, character and genre ultimately make a comeback click.
India's entertainment and media market is projected to grow from $25.7 billion in 2025 to $36.7 billion by 2030, driven by digital ecosystems and technology.
