: Large OTT platforms with deep pockets, secure in their scale and dominance, are able to confidently adopt advertising-led monetization models to offer content for free, squeezing their smaller rivals.
Lata Jha is an Assistant Editor for LiveMint, with a focus on local news in India. She also writes for SheThePeople.TV. Lata's articles cover a range of topics including technology, entertainment, and the film industry, providing insights into the latest trends and developments in India.