Anushka Jha

Can a 129-year-old legacy brand behave like a new-age enterprise? Godrej Industries Group bets on a dual identity and Rs 5 lakh crore vision to navigate its next chapter.

From mimicry to marketing muscle, how Sunil Grover's many faces are turning into a brand-building toolkit in an attention economy hungry for characters.

“Fashion isn't groceries,” says CMO Puneet Sewra as TCNS resists the quick commerce rush, betting instead on retail depth, experience, and long-term brand building.

India never needed more sauces—it needed a way to organise its obsession with heat. Kaatil is stepping into that gap, turning chilli into a structured, scalable condiment category.

The industry is now balancing national interest, cultural sentiment, and consumer demand in a volatile economic climate.

India’s $5.5-billion baby-care market is being reshaped by premiumisation and ingredient awareness. Johnson’s Baby is banking on legacy and trust.

Women's cricket is moving beyond purpose-led sponsorships as the Women's Premier League emerges as a serious commercial opportunity for brands and investors.

From kirana counters to quick commerce carts, Melody is viral again. Here's how the 1983 candy built decades of nostalgia.

India's beverage market is moving beyond thirst: consumers now choose drinks for moods, lifestyles, nostalgia and social currency.

During the ICC Men's T20 World Cup, DP World transported over 55,000 kg of broadcast and match infrastructure across continents to ensure the tournament ran smoothly.