Anushka Jha

By embracing Indian pop culture, Wimbledon is not just localising content—it's rewriting the playbook on how legacy tournaments stay relevant in the digital era.

From stealth launches to instant feedback, brands are turning quick commerce into their innovation playground, leaving retail in the rearview.

Nestasia co-founder Aditi Murarka Agrawal says the brand is carving out a niche with Pinterest-worthy homeware that keeps affordability and functionality at its core.

Twenty years in, Bigg Boss refuses to slow down. Mahesh Shetty and Bhaskar Ramesh of JioStar double down, unleashing six editions at once, daring rivals to keep up.

Founder & CEO Haresh Nayak explains how IMMERSIVE’s agentic AI is set to revolutionise OOH planning for brands across India’s evolving cities and towns.

The Yami Gautam-starrer for HK Vitals uses a visual metaphor that bears a striking resemblance to an award-winning Japanese commercial from 2016.

Hyundai's latest film blends humour, corporate leadership and celebrity power as Shah Rukh Khan shares the screen with the company's MD & CEO Tarun Garg.

Abhijit Roy, MD & CEO, shares why India's second-largest paint company is betting on character, creativity, and connection over celebrities as competition intensifies.

English is not the default language of global entertainment anymore, says Prime Video’s Shilangi Mukherji, as the platform bets on Tamil and Telugu dubs for K-dramas.

Gen Z's protests signal a new era: brands must choose between silence, lip service, or real participation to earn trust from the country's largest cohort, say experts.