Rachel Arthur is an editor for BeverageDaily.com, a publication focused on the beverage industry. With her expertise in the field, Rachel covers a wide range of topics including new product launches, industry trends, and business developments. Her work has also been featured in FoodNavigator and she is associated with William Reed Business Media SAS.
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Rachel Arthur's coverage is heavily focused on the food and beverage industry, particularly new product launches, market trends, and industry-specific developments. She frequently cites data and press releases while also covering private sector announcements.
Given her focus on new products and market trends within the food and beverage industry, she may be interested in pitches that offer insights into consumer behavior related to beverages or trends shaping the industry. Additionally, providing access to exclusive data or analysis of emerging market patterns could enhance the appeal of a pitch for Rachel Arthur.
As Rachel's geographic focus is not specified but her topics are broad in nature, it would be beneficial to provide global perspectives or localized insights based on regional relevance when reaching out with relevant pitches regarding the beverage industry.
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Combining the strengths of Primo Water and BlueTriton Brands will create a leading North American pure-play healthy hydration company.
TRACES has become the only wine officially endorsed by the global weight management company, WW, in the UK and Ireland. But its potential could go far beyond the program: does lower calorie wine hold the key to appealing to the next generation of drinkers?
By: Rachel Arthur
Liquid Death has turned the bottled water category on its head: with its energy-drink-esque branding and novel approach to marketing water ('Murder your thirst!' declares the brand's tagline). Mike Cessario, founder and CEO, sits down with BeverageDaily and explains how he's built his beverage brand.
By: Rachel Arthur
Celebrities and influencers have lost their credibility: real people want to hear from real people, says BrewDog co-founder James Watt. His new venture, announced this week, will reward everyday social media users when they post about a brand they love.
By: Rachel Arthur
From gin fizz to watermelon kombucha, we take a look at some of the latest beverage launches around the globe.
By: Rachel Arthur
British consumers are reluctant to try something new in wine, according to fresh research from M&S Food. But its research also identifies categories with growth potential that could tempt consumers and reinvigorate their interest in wine…
By: Rachel Arthur
British consumers are reluctant to try something new in wine, according to fresh research from M&S Food. But its research also identifies categories with growth potential that could tempt consumers and reinvigorate their interest in wine…
By: Rachel Arthur
Deschutes Brewery and Patagonia Provisions are exploring the potential of Kernza: a carbon-sequestering perennial grain substitute for wheat.
Breweries are exploring the potential of Kernza: a carbon-sequestering perennial grain.
By: Rachel Arthur
Small and medium food manufacturers in the UK saw revenue drop 6% in the first quarter of the year: but revenue in the beverage category leaped 63%. Why are beverages bucking the trend?
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