Rachel Arthur is an editor for BeverageDaily.com, a publication focused on the beverage industry. With her expertise in the field, Rachel covers a wide range of topics including new product launches, industry trends, and business developments. Her work has also been featured in FoodNavigator and she is associated with William Reed Business Media SAS.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Not enough data
Rachel Arthur's coverage is heavily focused on the food and beverage industry, particularly new product launches, market trends, and industry-specific developments. She frequently cites data and press releases while also covering private sector announcements.
Given her focus on new products and market trends within the food and beverage industry, she may be interested in pitches that offer insights into consumer behavior related to beverages or trends shaping the industry. Additionally, providing access to exclusive data or analysis of emerging market patterns could enhance the appeal of a pitch for Rachel Arthur.
As Rachel's geographic focus is not specified but her topics are broad in nature, it would be beneficial to provide global perspectives or localized insights based on regional relevance when reaching out with relevant pitches regarding the beverage industry.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Rachel Arthur
Campari America Managing Director Melanie Batchelor's vision has been instrumental in building the strategy for some of the world's most iconic spirits brands, including SKYY Vodka, Campari, Aperol, Grand Marnier and Espolon Tequila. What are her top tips for building globally successful beverage brands?
Europe's leading the way in alcohol-free. How is innovation shaping up?
Global brands such as San Pellegrino and Perrier will be separated into a standalone business as of January 1, 2025, Nestlé announced this morning.
By: Rachel Arthur
The UK government is considering extending its Soft Drinks Industry Levy to milk-based drinks and plant-based alternatives: putting milkshakes and RTD coffee in the firing line. Will this move go ahead - and could other governments consider doing the same?
Hot chocolate is all about beautiful presentations and luxury serves: but there's more to this indulgent treat than meets the eye...
By: Rachel Arthur
How can beverage brands embrace a solid, focused mission to be a driving force for good – yet balance that with being a commercially successful business with long-term potential?
For some, it's the most difficult part of beverage NPD...
Coca-Cola has used generative AI to create its famous Christmas ad in 2024 – and it’s certainly got people talking.
By: Rachel Arthur
Walmart has introduced its new ‘Modern Soda’ category: featuring innovative, better-for-you brands that are far from the traditional sugar-packed drinks loved by previous generations. So what is modern soda – and how big is its potential?
This week’s round-up of beverage NPD features plenty of festive notes, as well as new innovations for the year ahead.
(833) 317-6278 
