Rachel Arthur is an Editor at BeverageDaily.com. She specializes in the food and beverage sector, with a keen focus on artificial intelligence, machine learning, and environmental, social, and governance (ESG) issues. Rachel's work has been featured in prominent publications such as FoodNavigator, Confectionery News, and HWRK Magazine.
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Rachel Arthur's coverage is heavily focused on the food and beverage industry, particularly new product launches, market trends, and industry-specific developments. She frequently cites data and press releases while also covering private sector announcements.
Given her focus on new products and market trends within the food and beverage industry, she may be interested in pitches that offer insights into consumer behavior related to beverages or trends shaping the industry. Additionally, providing access to exclusive data or analysis of emerging market patterns could enhance the appeal of a pitch for Rachel Arthur.
As Rachel's geographic focus is not specified but her topics are broad in nature, it would be beneficial to provide global perspectives or localized insights based on regional relevance when reaching out with relevant pitches regarding the beverage industry.
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By: Rachel Arthur
Walmart has introduced its new ‘Modern Soda’ category: featuring innovative, better-for-you brands that are far from the traditional sugar-packed drinks loved by previous generations. So what is modern soda – and how big is its potential?
This week’s round-up of beverage NPD features plenty of festive notes, as well as new innovations for the year ahead.
New year, new innovations! We’re back with the latest in beverage NPD
By Rachel Arthur Last updated on Will the US introduce cancer warnings on alcohol? (Getty Images)
By: Rachel Arthur
The caffeinated beverage market in the US has ‘changed dramatically’ over the past 10 years, according to a new survey.
By: Rachel Arthur
Considering flavors and formats are two cornerstones of beverage innovation: while functionality is an increasingly important factor. How will we see this trio play out in 2025?
But the TTB's proposals would see alcohol labeling come closer to that for non-alcoholic beverages: with serving sizes, calorie counts and nutritional information on protein and carbohydrates.
Alcohol-free drinks from celebs such as Kylie Minogue, Tom Holland and Lewis Hamilton are helping propel the category into the mainstream
By: Rachel Arthur
The no and low alcohol drinks market is experiencing a ‘transformative period of growth’, according to IWSR, as it unveils new market data for the category.
Cherry is trending as both a color and flavor: with brands embracing the sweet and fruity profile.
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