Rachel Arthur

Major beverage brands are launching campaigns as official sponsors for the FIFA World Cup 2026, with Coca-Cola, Michelob Ultra, Nütrl Vodka Seltzer, Powerade, Stella Artois, and Diageo’s spirits brands all featuring prominent marketing activations with celebs like David Beckham

Premium products now need to work much harder to justify their price tags

Discover the new wave of fibre-fortified coffee, fibre soda and fruit and vegetable juices.

Baijiu, a clear distilled spirit made from red sorghum and deeply rooted in Chinese culture, boasts some of the world’s most valuable alcohol brands

Alcohol brands are facing challenges as social media-driven strategies show diminishing returns and overall alcohol consumption declines.

As inflation and shifting consumer habits reshape the alcohol market, people are drinking less but seeking higher quality and better value, regardless of income.

Coca-Cola has added to its billion dollar brands with fruit juice Innocent and dairy brand Santa Clara

Our focus groups and workshops with students and teachers in England show that they want a practical, relevant, inclusive, future-facing computing curriculum.

Enzymes are increasingly being used in the beverage industry to address challenges such as flavor, texture, and food safety while reducing reliance on artificial ingredients.

Treasury Wine Estates is advancing sustainability through initiatives such as reducing glass bottle weight, introducing wine kegs, and investing in solar energy.