With bourbon facing a challenging market landscape, ‘The Reserves' arrives as both a celebration of the past and a bid to maintain relevance in an increasingly competitive field.
Rachel King is a Contributor at Fortune Magazine. With two decades of editorial experience, she covers a diverse range of topics including luxury, wine, spirits, travel, and technology, often exploring themes related to food and beverages, business economics, and consumer travel. Rachel's work has been featured in notable publications such as Fortune, Yahoo Finance, and the Robb Report.