Reem Makari

Also in this week’s people moves round-up, Pinterest appoints VP of Global Agency Sales, Adlook expands US leadership team, and more.

The new ad, titled ‘Elf Squad’, helps consumers protect their financial identity during the festive period instead of focusing on spending.

Investigative video by YouTuber MegaLag claims that Honey’s actions have misled users about savings and have led to financial losses for content creators.

Brands need to prioritise realistic travel options, reaching consumers across multiple channels, and creating personalised experiences, according to research from Epsilon.

Republican and former White House deputy chief of staff Joel Kaplan to take over as Meta's president of global affairs after nearly seven years.

Free to enter, this is a chance for talented young performance marketers to still apply for recognition after the festive period.

Also in this week’s people moves round-up, Latcom appoints Global General Manager, Dentsu Singapore hires Managing Director of CXM and Media, and more.

From Huel’s first global ad campaign to Walkers’ 0.0% alcohol crisps for Dry January, here are this week’s standout performance marketing campaigns.

As the controversy continues to hit the headlines, experts highlight the need for better measurement techniques and avoiding reliance on last-click attribution in the digital ad industry.

Zuckerberg’s decision to switch to a Community Notes system similar to X sparks controversy - but is brand safety due a major overhaul in the age of AI?