Reem Makari

New research shows the top challenges that business-to-business marketers face including budget constraints, economic slowdown, and sales-marketing misalignment.

New Adobe Gen Studio allows marketers and creatives to streamline their work and gain more actionable insights.

New ad partnership leads to worries about powerful companies giving into Elon Musk's ‘bullying' tactics under pressure and potentially setting a troubling precedent.

From Samsung's pre-launch campaign for its new foldable phones to Diet Coke's latest ad fronted by Jamie Dornan, here are this week's standout performance marketing campaigns.

Industry leaders have welcomed the government's green paper and will engage in the consultation to ensure the sector grows from ‘strength-to-strength'

Announced at unBoxed 2024, an annual event hosted by Amazon Ads, the new features aim to optimise media investments and drive campaign performance.

Digital screens aim to increase brand awareness to both in-store and passing shoppers in the UK, with strategic placement aimed to bring maximum visibility.

The social media platform will avoid having to adhere to the DMA’s rules and regulations as it is not considered a core platform service under the act.

With the acquisition, Semrush will combine its tools and technologies with Third Door Media's educational content and industry insights to enhance offerings for digital marketers.

The social media platform will avoid having to adhere to the DMA's rules and regulations as it is not considered a core platform service under the act.