Rieva Lesonsky is a Contributing Writer at various outlets including USA TODAY and Small Business Trends. She focuses on business and economics, particularly in areas such as inflation, startups, and e-commerce, advocating for small businesses and entrepreneurs. Rieva's insights and expertise have also been featured in Cigalah Group and AllBusiness.com.
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Rieva Lesonsky's coverage focuses heavily on providing practical advice and insights for small business owners, particularly in the areas of product promotions, sales & marketing, and general business operations. She frequently offers "how-to" guides that cater to entrepreneurs looking for actionable tips.
Given her focus on seasonal content and data-driven insights, she would likely be interested in pitches related to trends or case studies within holiday marketing, retail strategies during specific seasons or events such as Independent Retailer Month. Pitches offering unique data-based perspectives on customer behavior or industry trends could also resonate with her.
As Rieva does not have a specific geographic focus mentioned, pitching should center around universal small business topics rather than location-specific issues.
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