Rieva Lesonsky

Contributing Writer

Preston's Summary

Rieva Lesonsky is an award-winning CEO, journalist, author, and speaker, known for her advocacy for small businesses. As the CEO, President, and Founder of GrowBiz Media, she provides valuable insights and expertise on various topics related to entrepreneurship, marketing, and business success. Her work has been featured in USA TODAY, and she regularly writes for Small Business Trends, AllBusiness.com, and Cigalah Group.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
How To Guide: 50 %
Seasonal: 18 %
Cites Data: 15 %
Expert Commentary: 3 %
Review: 3 %

Themes Covered:

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Most Recent Topics:

  • Corporate Finance
  • Entrepreneurship
  • Startups

Pitching Insights

Rieva Lesonsky's coverage focuses heavily on providing practical advice and insights for small business owners, particularly in the areas of product promotions, sales & marketing, and general business operations. She frequently offers "how-to" guides that cater to entrepreneurs looking for actionable tips.

Given her focus on seasonal content and data-driven insights, she would likely be interested in pitches related to trends or case studies within holiday marketing, retail strategies during specific seasons or events such as Independent Retailer Month. Pitches offering unique data-based perspectives on customer behavior or industry trends could also resonate with her.

As Rieva does not have a specific geographic focus mentioned, pitching should center around universal small business topics rather than location-specific issues.

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