Rieva Lesonsky

Are you doing too many retail marketing email campaigns and turning customers off? Here's a look at what you can do to cut back but still email effectively.

The way you merchandise your store can have a big effect on sales. Keep reading to learn more about retail merchandising and get tips.

What does it take to make your pop-up store successful? Here are pop-up shop tips to try when making your pop-up a smash hit.

Return policy mistakes to avoid: Ensure your store thrives during the holidays by steering clear of these top 10 return policy pitfalls

Digital marketing is trendier than the latest fitness craze. Digital marketing 101 insights let you arm yourself with the latest strategies.

Here are 6 ways you can use to attract last-minute holiday shoppers and turn them into customers to boost your holiday season sales.

As a new business owner, the question that keeps you up at night is: How will I get my first customers? Use these tips on how to get customers.

How can you gain the local advantage and make the most of consumers’ inherent desire to patronize local brands more? Here's how.

Given the importance of email marketing for retailers, your email strategy needs to be up-to-date. Here's a seven-step checklist to see how you're doing.

Email marketing for retail works and applying these techniques to your email marketing campaign will help you find and keep more customers.