Sally Patten

Editor, AFR BOSS Magazine

Preston's Summary

Sally Patten is an Editor at AFR BOSS Magazine. She covers a diverse range of topics including business leaders, the economy, and ESG, with a focus on arts and entertainment, energy and mining, education, and retail. Sally's work has been featured in The Australian Financial Review.

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Geo Focus

Australia (National)

Coverage Attributes:

Beta
Cites Data: 25 %
Government Announcement: 20 %
Press Release: 12 %
Expert Commentary: 11 %
Profile Feature: 7 %

Themes Covered:

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Most Recent Topics:

  • Corporate Sustainability
  • Entrepreneurship
  • Capital Markets
  • Regional Economy

Pitching Insights

Sally Patten's coverage primarily focuses on local Australian business and human resources topics, often featuring CEO profiles. Her articles frequently cite data and government announcements, indicating a preference for well-researched, fact-based pitches related to changes in legislation or statistical trends within the Australian business landscape.

Pitches should center around insights from credible experts in fields such as HR, employment law, or leadership development who can provide valuable commentary on industry-wide issues affecting CEOs and workforce management. Additionally, if you have unique data analysis relevant to Australian businesses or noteworthy government announcements impacting the corporate sector, it may be of interest to her.

Given Sally's local focus on Australia, consider tailoring pitches with an emphasis on how the proposed content directly impacts the Australian market.

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