By: Sam Butler
Born Irish Whiskey has struck a national deal with Mitchells & Butlers, expanding its UK on-trade presence following recent retail and travel retail growth
Sam Butler is the Managing Director at various media outlets including Yahoo Sports UK and Yahoo News UK. He specializes in the intersection of food and beverages, sports, and agriculture, with a focus on topics such as beverage production, food safety, and consumer behavior analytics. Sam's work has been featured in prominent publications including The Critic Magazine, Farming Life, and American Thinker.
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Belfast, United Kingdom (Local)


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Sam Butler's coverage primarily focuses on local food and beverage industry news, particularly around artisan foods, whiskey, farm shops, and awards. Given the prevalence of press releases in his coverage attributes, he may be more responsive to pitches from companies or individuals looking to promote their products or achievements related to the food and drink industry.
Since Sam has a specific geographic focus on the United Kingdom with particular attention to Belfast, pitches should cater to this regional angle. If you have interesting stories about local food producers, artisans, or events in Northern Ireland or UK that align with these areas of interest covered by Sam Butler's articles could be well received.
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