Samantha Sasso

Senior Editor, Branded Content

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Coverage Attributes:

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Gift Guides: 26 %

Promotional Deal: 26 %

How To Guide: 20 %

Seasonal: 16 %

Opinion Editorial: 3 %

Themes Covered:

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Pitching Insights

Samantha's articles predominantly cover lifestyle and beauty, with a focus on gift guides, promotional deals, how-to guides, and seasonal content. To effectively reach out to her:

Pitch unique and affordable gift ideas or products for special occasions covered in her articles.
Offer expert insights or DIY tips related to protecting hair from damage or self-care during holidays.
Consider pitching fashion trends that align with the seasons she covers.

As Samantha focuses on national coverage within the United States, consider tailoring pitches based on regional relevance when discussing events or specific promotions.

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Articles

NowThis

The Reality of Being an Abortion Provider in a Post-Dobbs World

By: Samantha Sasso

Even before the Supreme Court ruling, abortion access was hard-won. Now, nonprofits like the National Women's Law Center are working to destigmatize reproductive rights.

Refinery29, Inc.

11 Face Tanners To Help You Achieve A Summer Glow (Minus The Sun Damage)

By: Samantha Sasso

At Refinery29 Australia, we're here to help you navigate this overwhelming world of stuff.

POPSUGAR

8 Fast-Acting Products That Will Prepare Your Skin For Spring

By: Samantha Sasso

We round up the best fast-acting skin-care products that just launched at Sephora for spring.

Refinery29, Inc.

22 Body Lotions That Will Make Cold Weather Less Miserable

By: Angela Law, Samantha Sasso

At Refinery29 Australia, we're here to help you navigate this overwhelming world of stuff.

POPSUGAR

Blisters, Bobs, and Lots of Sweat: How the "Challengers" Cast Got So Hot

By: Samantha Sasso

The "Challengers" hair and makeup team tell PS how they turned Zendaya into a tennis star, why they chose a bob haircut for her character, and more.

POPSUGAR

3 New Sneakers Every Kind of Runner (or Walker) Will Want For Summer

By: Samantha Sasso

POPSUGAR is a global lifestyle media brand with content encompassing entertainment, style, beauty, wellness, family, lifestyle, and identity. POPSUGAR's team of editors, writers, producers, and content creators curate the buzziest content, trends, and products to help our audience live a playful and purposeful life.

POPSUGAR

These 3 Makeup Trends Are the Secret to an Effortless Glow This Summer

By: Samantha Sasso

POPSUGAR

How These Sisters Turned Their DIY Traditions Into a Natural Hair-Care Brand

By: Samantha Sasso

PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our staff of journalists and subject-matter experts research, report, and produce articles, videos, and social content that help people feel good about their well-being choices, no matter what they are. Via our core verticals — Health, Fitness, Beauty, Balance, Identity, and Shopping — we help our audience proceed with confidence.

POPSUGAR