Holiday shoppers are likely to spend more online again this year, according to forecasts from several consultant and sales tracking firms. Over the last decade, winter-season shoppers have shifted more of their spending online, changing how retailers and brands market and stock their holiday items.
Sarah Nassauer is a Retail Reporter at The Wall Street Journal. She covers a range of topics including Walmart, Target, and other major retailers, with a focus on retail, e-commerce, and retail technology. Sarah's work has been featured in MarketWatch, The Wall Street Journal, Editor & Publisher (E&P) Magazine, LiveMint, Yahoo Sports, and Yahoo Finance.