Shawn Hessinger

Email this Article Small business owners and startups are increasingly using advertising and marketing to boost their visibility and sales. Starting out, you may think they are the same thing. However, they actually represent two distinct aspects of business strategy, each with its own role in driving success. Our guide, “What is the Difference Between Advertising and Marketing?” is here to clear things up and help you start a successful campaign. Reading it will give you the insight to make smart choices for your business’s growth.

The IRS is warning small businesses about scams to apply for COVID-19 tax credits for which they are not eligible but will have to pay back!

Small business owners who benefited from the Trump-era tax cut are hoping it will become permanent as it helped with badly needed funds.

San Diego bans polystyrene food service containers and cups, which means greater costs for small businesses that have to use other materials.

National Federation of Independent Businesses (NFIB) claims the law targets small businesses with $500 a day in fines for non-compliance.

Published: Jun 14, 2024 by Shawn Hessinger In Small Business News

An estimated 81% of consumers check out businesses online before choosing to buy from them. And 99% use the web to learn about local businesses.

Zoho just launched its newest update to Zoho Analytics. The platform continues to increase its user base with an estimated 17,000+ customers currently.

Published: Oct 3, 2024 by Shawn Hessinger In Small Business Finance

Imagine boosting the productivity of your IT department with one simple twist. Allow a single IT professional to assist multiple users at once without ever leaving his or her office.