Sierra Mayhew is an Associate Editor at Who What Wear. She specializes in beauty and fashion, covering a wide range of topics including apparel, lifestyle, luxury jet-setting, and wellness. Sierra's work has been featured in Who What Wear UK, Marie Claire, and Who What Wear.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Sierra's coverage heavily focuses on beauty and fashion, with an emphasis on promotional deals, seasonal trends, and reviews. To effectively engage with Sierra, consider offering pitches that align with her focus on current or upcoming fashion trends, new product releases or promotions in the beauty and fashion industry.
As she frequently features specific products and styles in her articles, pitching unique or exclusive insights into emerging fashion brands or trends may capture her attention. Additionally, providing access to discounted items from popular brands might resonate well given the prevalence of promotional deal coverage in her articles.
Sierra does not appear to have a specific geographic focus but rather covers global beauty and fashion topics related to style choices and shopping preferences.
This information evolves through artificial intelligence and human feedback. Improve this profile .
For years, my puffer coat was my ride-or-die winter essential—practical, cozy, and always there when I needed it.
By: Sierra Mayhew
If Miranda Priestly approves of a colorway, I'm sold.
I've always believed that a new year calls for a new aesthetic, and for 2025, I'm fully leaning into a minimalistic, elevated, and chic vibe . Think
I've always had a complicated relationship with hats. They're bold and statement making, and let's be honest—sometimes, they feel impossible to pull off without looking a bit cartoonish.
Winter dressing for the office can feel like a balancing act. How do you stay warm while still looking polished and professional?
By: Sierra Mayhew
Talk about luxury.
There's a reason sweaters are the unsung heroes of cold-weather dressing—they're cozy, flattering, and endlessly versatile.
Let's take a look at my highlight reel.
Sometimes, Paris calls your name, and even at the least convenient of times, I go for it.
The start of a new year is always a great time to reimagine your personal style and consider what's worth leaving behind.
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