Smita Tripathi

Senior Editor

Preston's Summary

Smita Tripathi is a Senior Editor at Business Today. She specializes in beauty and fashion, apparel, regional interest, and world news, with a keen focus on topics such as India, fashion, business leaders, startups, and style. Smita's work has been featured in prominent publications including Business Today and India Today.

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Geo Focus

India (National)

Coverage Attributes:

Beta
Press Release: 19 %
Event Coverage: 15 %
Cites Data: 14 %
Promotional Deal: 11 %
Industry Specific: 9 %

Themes Covered:

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Most Recent Topics:

  • Apparel Design
  • Fashion Industry
  • Luxury Goods
  • Women's Interest
  • Destinations
  • Social Interest

Pitching Insights

Smita Tripathi's articles are heavily focused on luxury, fashion, fine dining, and travel. Her coverage includes press releases, data citations, promotional deals, and event coverage. She would likely be interested in pitches that offer exclusive access to new luxury products or experiences.

Given the prevalence of press releases in her work, she may be open to receiving information directly from brands about their latest launches and events. Additionally, Smita's focus on citing data suggests that she values well-researched and fact-based content.

Her areas of interest include beauty & fashion as well as food & beverage with a strong emphasis on luxury topics within these themes. Therefore, relevant pitches should emphasize exclusivity and high-end appeal while aligning with current trends in luxury lifestyle products and experiences.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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