By: Stephen Garner
Macy's is adding staff to its women's shoes and handbags departments in an effort to improve sales.
Stephen Garner is a news editor with a focus on footwear and fashion. He writes for publications such as Footwear News, Sourcing Journal, and Yahoo News, covering topics ranging from industry news and trends to legal dramas and product launches. His work has also been featured in ValleyoftheSuns.com, WWD, and Yahoo Finance.
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Stephen's coverage focuses heavily on fashion, particularly footwear and retail. His frequent use of press releases indicates a preference for news directly from companies. Therefore, he is likely to be interested in receiving pitches related to new product launches, brand collaborations, executive appointments within fashion companies, and developments in the retail industry.
Given Stephen's extensive coverage of private sector announcements and product promotions related to beauty & fashion as well as sales & marketing topics, PR professionals representing brands or agencies should tailor their outreach with these insights in mind. Offering exclusive access to upcoming collections or events could also pique his interest.
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