Steve Finlay is a journalist who writes for WardsAuto, covering a wide range of topics in the automotive industry. With a focus on consumer attitudes, industry trends, and dealership practices, Steve provides insightful analysis and reporting on the latest developments in the automotive world.
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United States (National)
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Steve's coverage predominantly focuses on the automotive industry, with an emphasis on consumer trends, dealership practices, and technological advancements. His articles often cite data and include expert commentary.
Given this focus, individuals with in-depth knowledge of consumer behavior within the automotive industry or expertise in dealership operations could effectively reach out to Steve. Pitches offering insights into emerging technologies in auto retailing or innovative customer service strategies are likely to resonate well with him.
While there is no specific geographic focus mentioned for Steve’s coverage, his topics cover global aspects of the automotive industry rather than focusing on a particular region.
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Three industry veterans explain how to overcome the tech shortage and grow your shop’s talent.
Engaging auto technicians in the selling process maximizes profitability, Reynolds and Reynolds study finds.
Many consumers question the need for some advanced technology in modern cars, according to a J.D. Power survey.
“We quickly thought, ‘This is something we can use,’” says car dealer Kris Gaerlan.
Edmunds reports 75% of surveyed consumers say high prices put the brakes on vehicle purchases.
“Before, it was all about salespeople being the most valued employees,” says dealership service director Stephen Hill.
Plentiful work and solid career paths hold the key to hiring and keeping technicians.
Three dealers explain the challenges and triumphs of EV sales.
Advanced systems forecast who will buy what vehicle and when.
Consumers shun infotainment systems due to their complexity.
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