Key Takeaways: Bardstown Bourbon Company is launching an NFC-enabled gifting program that lets consumers add a message, photo, or video to a bottle through a smartphone tap.
James Hickey is a journalist at various esteemed publications including Sophos, JD Supra, and Business Post. He specializes in marketing and advertising, with a keen focus on marketing technology, AI platforms, and the intersection of sports and business. His insights into competitive sports and tech trends have been featured in notable outlets such as Yahoo Sports and MSN.











