Susan Ellis

Reporter/editor

Preston's Summary

Susan Ellis is a reporter/editor at various media outlets, including Yahoo Finance and The Metroland Durham Region Media Group. She specializes in business and economics, with a focus on retail, hospitality, and consumer behavior analytics, covering topics such as cannabis business, entrepreneurship, and corporate sustainability. Susan's work has been featured in prominent publications such as the Memphis Business Journal, Charlotte Business Journal, and Pest Management Professional.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Informative: 61 %
Events: 10 %
Promotional: 7 %
Interviews Q&as: 6 %
Data Driven: 5 %

Themes Covered:

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Most Recent Topics:

  • Corporate Finance
  • Entrepreneurship
  • Startups
  • Chain Restaurants & Franchises
  • Restaurant Innovation
  • Networking Events
  • Corporate Sustainability
  • Consumer Behavior Analytics

Pitching Insights

Susan Ellis's coverage is primarily focused on local events and businesses, particularly in the food & beverage industry. She frequently covers new restaurant openings, local businesses, nonprofits, and community events. Given this focus, she may be interested in receiving pitches related to new business openings or expansions within Charlotte or North Carolina.

If you have a story about a unique dining experience, an impactful nonprofit initiative, or the launch of a small business in these areas - especially those with ties to the food & beverage industry - it might pique Susan's interest.

Given her emphasis on event coverage and private sector announcements along with press releases as part of her content mix, consider tailoring your pitch accordingly if it involves any such developments relevant to her coverage area.

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