David Broughton

Minor League Baseball and Official League, a creator of premium and limited-edition apparel “rooted in sports, music, and culture,” on Tuesday will announce the return of the second Local Legends concert and apparel series.

NRG releases a new fan engagement study broken down by age groups, and Overall fandom across the properties measured, for example, “still tends to be driven by teams rather than players,” according to the report, although fandom among younger audiences are “more athlete-driven.”

Louisville Sports Commission President and CEO Greg Fante was named Executive of the Year by Sports ETA

Levy will serve up to at least 1.2 million fans during the NBA and NHL playoffs, and Frost Bank will gain the most naming rights exposure

The 158th edition Belmont Stakes presented by NYRA Bets, the final leg of horse racing’s Triple Crown, will be run Saturday with a roster of 22 sponsors, the most ever for New York Racing Association-owned event

The Lakers generated $102.6M in social media value during the 2025-26 regular season, the highest among the NBA's 30 teams, according to a report scheduled to be released today by Zoomph. The Warriors, Spurs and Celtics also each surpassed $40M.

Lakers social posts generate top brand exposure, Zoomph report shows

Anheuser-Busch InBev is the busiest sponsor in sports right now

It is kismet that Morgan Bucciferro, who began her sports business career operating 5K races in which competitors battled mud, fire and other

The city of Williamsburg, James City County, York County (all in Virginia) and KemperSports on Wednesday will hold a ribbon cutting for the $80M, 200,000 square-foot Greater Williamsburg Sports & Events Center.