Julia Waldow is a Senior Reporter at Modern Retail. She specializes in retail and e-commerce, focusing on consumer behavior analytics, retail analytics, and the dynamics of online marketplaces and brick-and-mortar stores. Julia's work has been featured in Glossy, Harro Community, Mediastreet.ie, Modern Retail, and Digiday.
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United States (National)
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Julia Waldow’s coverage primarily focuses on product promotions, beauty and fashion, retail industry trends, e-commerce, and marketing strategies. She often includes press releases and cites data in her articles.
Given the nature of her coverage, Julia may be interested in pitches related to innovative marketing strategies within the retail sector or insights into evolving consumer trends impacting sales and branding. Additionally, she might respond well to pitches centered around new product launches or collaborations within the fashion and retail industries.
Since she covers a broad spectrum of topics with no specific geographic focus mentioned, experts from various regions who can provide valuable insights into global market trends would likely capture her attention.
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By: Julia Waldow
Havenly Brands is rolling out a new rug brand called Weft, the first internally incubated concept from the home-goods-focused house of brands.
By: Julia Waldow
No AI? No problem. Aerie's new nano-creator program bans the use of artificial intelligence — and people are lining up to participate.
By: Julia Waldow
Heineken, while not an official World Cup sponsor, is getting in on the hype with limited-edition packs, watch parties and marketing ads.
Eager NeeDoh collectors are flocking to resale sites as the toy goes viral. The stretchy toys, like Pop Mart's Labubus, are selling for a pretty penny on eBay and StockX, with some of them going for a premium of more than 400%.
By: Julia Waldow
Harry's, best known for its razors, is turning to limited-edition body washes to resonate with a younger consumer.
In the last five years, dozens of apparel brands have rushed to set up online resale sites . Today, more fashion players are making secondhand a bigger part of their in-store experience, too.
Made-to-order rug brand Ernesta and pet-tracker Tractive are both emerging direct-to-consumer companies. But each has a unique challenge, when it comes to navigating paid and organic marketing.
By: Julia Waldow
Athleisure companies like FP Movement, Outdoor Voices and Vuori are launching specific products for activities like skiing and surfing.
St. John's Bay, a private clothing brand under JCPenney, is ranked first in sales across the entire JCPenney portfolio. Its rise mirrors the spike in private-label goods across other retailers.
By: Julia Waldow
Shoe Palace is featuring brands like Nike, On and New Balance in united campaigns to better "reflect how people are shopping today," executives say.
