Julia Waldow

Apparel retailer Lulus is testing out a new marketing strategy as it works to build its profile offline and grow its customer base outside of California.

Luxury resale retailer Rebag is adopting a new membership model called Rebag+ that's aimed at helping customers budget for big purchases. Its CEO calls the program "financial planning" and explains how it works.

Honors, which carries women's golf apparel and launched in June 2023, makes half of its revenue from Honors Hours trunk shows it holds in homes, boutiques and country clubs. The events have a 70% conversion rate and are held all over the country. One of Honors' founders explains how they work.

Now, more small-scale brands are partnering with official Olympic teams through uniform deals.

Beach bag brand Aloha Collection is opening its fifth retail location in the U.S. Originally online-only, the brand is hoping to operate between 15 and 20 stores by the end of 2026.

For resale platforms that sell open-box or secondhand hard goods, vetting products becomes a high-stakes game.

Marketplaces that sell dietary supplements are under mounting pressure to enforce third-party testing as consumers call for more transparency around the products they buy. Now, one of the most prominent players in the space, Amazon, is making changes.

Outdoors brand Merrell is focusing its marketing on three core footwear categories — hiking, trail running and lifestyle — to bring in customers and boost sales.

Whatnot, a live shopping platform that launched in 2019, is partnering with ThriftCon to bring vendors and products online for the first time in the convention's history. The move is emblematic of Whatnot's focus on growing its non-memorabilia business.

Nailboo, an at-home manicure kit brand, is polishing its wholesale strategy as it looks beyond direct-to-consumer.