Julia Waldow is a Senior Reporter at Modern Retail. She specializes in retail and e-commerce, focusing on consumer behavior analytics, retail analytics, and the dynamics of online marketplaces and brick-and-mortar stores. Julia's work has been featured in Glossy, Harro Community, Mediastreet.ie, Modern Retail, and Digiday.
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Julia Waldow’s coverage primarily focuses on product promotions, beauty and fashion, retail industry trends, e-commerce, and marketing strategies. She often includes press releases and cites data in her articles.
Given the nature of her coverage, Julia may be interested in pitches related to innovative marketing strategies within the retail sector or insights into evolving consumer trends impacting sales and branding. Additionally, she might respond well to pitches centered around new product launches or collaborations within the fashion and retail industries.
Since she covers a broad spectrum of topics with no specific geographic focus mentioned, experts from various regions who can provide valuable insights into global market trends would likely capture her attention.
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By: Julia Waldow
Athleisure companies like FP Movement, Outdoor Voices and Vuori are launching specific products for activities like skiing and surfing.
St. John's Bay, a private clothing brand under JCPenney, is ranked first in sales across the entire JCPenney portfolio. Its rise mirrors the spike in private-label goods across other retailers.
By: Julia Waldow
Shoe Palace is featuring brands like Nike, On and New Balance in united campaigns to better "reflect how people are shopping today," executives say.
By: Julia Waldow
With its bright colors and limited-edition collaborations, Stanley 1913's Quencher tumbler became the “it” product of the early 2020s.
With a new landing page and AI tool, ThredUp is working to become a go-to destination for wedding guest outfits.
This story is part of our week-long editorial series on how major retailers, fashion conglomerates, beauty brands and CPG startups are tapping into the FIFA World Cup buzz.
By: Julia Waldow
As part of its larger "Sport Offense," Nike is creating what it calls "a universe of football" in the lead-up to the FIFA World Cup.
By: Julia Waldow
Intimates brand Thirdlove is entering a new category as it continues to broaden its assortment.
Over the last few months, Anthropologie has seen a spike in sales for games like backgammon, mancala and mahjong as consumers seek out tactile, offline experiences. On Anthropologie's website, views for “board games” are up 19% year over year, while searches for game-related terms are up 12% year over year. Anthropologie is also adding more games to its assortment to meet demand; game SKU count is up 34% year over year.
By: Julia Waldow
260 Sample Sale, which holds sample sales for Balmain and Diane von Furstenberg, is seeing increased demand from brands and customers alike.
