Tim Wall is a Senior Reporter for WATT Global Media, specializing in pet food industry news. With a focus on providing valuable insights and updates to readers of Pet Food International, Tim covers a wide range of topics including recalls, product developments, industry trends, and the intersection of pets and human health.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Tim Wall's articles predominantly focus on pets, particularly pet products and health. He heavily relies on data and press releases, indicating a preference for well-substantiated information.
Given the nature of his coverage, Tim would likely be interested in pitches that offer access to proprietary or unique data related to trends in the pet industry or specific health issues affecting pets. Additionally, he may respond positively to pitches that involve expert insights into emerging trends or scientific advancements in pet care.
As he covers a wide range of topics within the pet industry, those looking to reach out should ensure their pitches are tailored specifically toward product recalls, new scientific research relating to animal nutrition and health, as well as legal matters pertaining to the pet industry.
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Pet owners tend to show concern for animal welfare overall. Ethical treatment of insects could differentiate a pet food brand.
By enhancing digestibility and energy content without compromising intake, algae-based dog food supplements may be both sustainable and functional.
By: Tim Wall
Numerous lawsuits related to natural or similar marketing claims have challenged brands over the past decade. They seem likely to continue reappearing.
By: Tim Wall
Like turkey and corn, pumpkins are another human and pet food ingredient with ancient roots in Indigenous culture.
By: Tim Wall
Pet versions of frozen dairy delights and frosty brews tend to be healthier than the human products they mimic.
By: Tim Wall
Although the Blue Zone concept has been debunked, healthy eating may be a common factor in both long-lived pets and people.
By: Tim Wall
By focusing on innovation in product design, differentiation strategies and consumer education, the industry may address both market demand and pet health challenges.
Although dry kibble was the most common dog food choice, the prevalence of other formats varied according to dog demographic group.
While kibble endures as the most popular form of dog food, pet owner demographics may influence potential sales of canned, raw and other dog food formats.
People buy gifts for others’ pets even if they don’t own any companion animals themselves.
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