Tommy Clark

A real life example, thank’s to Acquire 👇 Is there anything worse than thinking of a military-grade banger for the brand social account, only for it to get shot down by some C-suite who doesn’t understand social, after a painstaking 2-3 weeks of approvals and edits? Well, yeah. Lot’s of things. But it still sucks.…

why relying on trending content to build a social presence is a fast track to burnout

Beehiiv—and newsletter platform for creators and businesses—is executing their social content strategy as well as any software company I’ve seen. I’ll do a full deep dive into their strategy at some point (perhaps this coming Monday), but today I want to get super tactical and focus on one particular post. This is a prime example…

How to generate product demand and engagement without boring webinars and white papers Yesterday, I sat down with Chi Thukral—Social Media Lead at Hubspot—to chat through how to build a truly engaging social media presence as a B2B company. I’ll share the recording below in just a second, but a few high-level notes I took…

3 strategies that your B2B SaaS startup can apply this week If you recall, I did a dissection of one of their tweets in a past edition of Social Files, but honestly, the strategy deserves a proper playbook breakdown. I was thinking through how to best distill down the social strategy they’ve developed, and I…

Viral feature launches, using social to improve the product, etc. Company background This is important, so you understand the context behind these strategies. Not every social tactic works for every company. They are industry-dependent, stage-dependent, etc. Industry: Software Company stage: Series A Product (what the hell do they do): The Browser Company runs Arc Internet,…

Here’s the ‘minimum viable social strategy’ I would use to take your startup from 0 → 1000 followers (and start generating leads) on LinkedIn/Twitter: STEP 1) Decide between personal or brand account For most startups, building the founder’s personal brand is an easier lift. Your company has no brand recognition, so it’s going to be…

Timeless social media lessons from a $400,000+ car I fell down a rabbit hole over the weekend… After a few weekends downtown I (aka my struggling body) decided it was time to hibernate for a minimum of 48 hours. So: And apparently my YouTube algorithm thinks I’m a lot wealthier than I actually am because…

As I’ve run the agency, I’ve had to get proficient in pumping out high volumes of content on a regular basis. It can be a lot. And even more complex, I’ve had to learn how to train my team to do the same. Some of this stuff I just know through tons and tons of…

I have a confession to make. I’ve changed my mind on memes. Hear me out. It’s just not a high-leverage way to approach content creation. Most companies are better off building a bank of binge-worthy content. When someone lands on your profile, they should be able to read (or watch) through your content library and…