Allison Carter

OpenAI's $4 billion deployment company marks the end of AI's experimentation era. Here is what comms leaders should do next.

From emotional intelligence to business acumen, comms pros need to master a wide array of skills.

From emotional intelligence to business acumen, comms pros need to master a wide array of skills.

A six-figure event budget can vanish into a single night of aesthetics with no RO without the proper preparation.

It goes beyond better pitches. Even if you worked in a newsroom in the past, today’s environment looks incredibly different. The ranks of journalists have shrunk dramatically. Print is an afterthought, TV is fading and even the news website is now dying as audience members look to social media, newsletters, LLMs and podcasts for their […]

The social sector has inherent communications challenges we must proactively address.

Real examples from 2018 and 2022.

Plus: DuckDuckGo makes search play based on choice; what happens when you neglect top-of-funnel.

What the deputy director of public affairs at the Central Intelligence Agency learned about storytelling amid secrets.

Plus: Brands take smaller role in Pride; Uber puts limits on AI use due to cost; T-Mobile seeks to become a lifestyle brand.