Vaishali Dar is an Assistant Editor for Financial Express (India) and Cigalah Group. With a focus on local news in India, Vaishali covers a wide range of topics including business, technology, lifestyle, and travel. Her articles provide insights into the latest trends and developments in various industries, offering readers a comprehensive understanding of the Indian market.
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Vaishali Dar's coverage includes lifestyle, culture & society, beauty & fashion, and travel & tourism. She has a strong focus on local content related to India. Given her extensive coverage of lifestyle topics such as cocktails, celebrity homes and wellness products in the Indian context, she would likely be interested in pitches that highlight unique trends or products within these categories but with a specific appeal to an Indian audience.
Given her interest in covering events and press releases extensively, PR professionals can tailor their pitches accordingly by highlighting newsworthy events or product launches related to lifestyle choices and societal trends specific to India.
As Vaishali focuses predominantly on local content pertaining to India across various lifestyle themes, publicists should ensure their pitches are relevant for this demographic.
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By: Vaishali Dar
Similarly, Swedish fashion retailer H&M has introduced omnichannel features like ‘scan & buy' and ‘visual search' to scan items in-store to purchase online or use image recognition to find similar products offline. This integration offers greater convenience, ensuring customers have access to a range of products.
By: Vaishali Dar
As India battles population and lack of space, there is a small movement prioritising people over infrastructure in transforming public spaces as social and cultural hubs
The nutritional value of a smoothie can change drastically depending on the ingredients used to make it. Here's how to make the popular go-to drink a wholesome diet, even super healthy
Coffee consumption in India has increased to 91,000 tonne in 2023 from 84,000 tonne in 2012, where instant coffee has emerged a top favourite, as per a 2023 study by the Coffee Board of India and CRISIL.
In India, the first meal of the day is as vibrant as it is diverse—a healthy mix of nutrition, flavours and tradition. We take you on a culinary journey exploring nashta across the length & breadth of the country.
By: Vaishali Dar
In India, last year, biryani was the most ordered dish with over 10.09 crore orders, pizza the second-most ordered dish with over 7.45 crore orders and noodle bowls the third-most ordered dish, with over 4.55 crore orders on Zomato.
By: Vaishali Dar
A knife maker from the Middle East, phulkari shawls from Patiala, resin artworks and home décor from Kuwait, crochet makers from Russia, carpet
By: Vaishali Dar
It’s a known fact that Indian art and artists are garnering a lot of attention but the increasing number of art events focusing on Indian art only shows that the growth momentum will continue.
The Food Safety and Standards Authority of India's (FSSAI) initiative for every restaurant dish to have full nutritional information listed alongside both physical and online menus seems to be a slow-cooking one.
By: Vaishali Dar
It's a known fact that Indian art and artists are garnering a lot of attention but the increasing number of art events focusing on Indian art only shows that the growth momentum will continue. Besides showcasing a vast array of artworks under one roof, such art events are also playing a vital role in the art market, serving as platforms for galleries, artists, and collectors to connect and engage with one another, and changing the landscape of the
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