Across the world, including in India, alcohol consumption is on the wane. As premiumisation becomes par for the course, and mindful drinking the new normal, the liquor industry is bracing for one of the biggest ‘shifts' in consumer attitudes
Kunal Doley is a Senior Assistant Editor (Features) at Financial Express (India). He specializes in covering themes related to food and beverages, with a particular focus on beverage production, drinks and spirits, as well as wellness programs and competitive sports. Kunal's insights and expertise have been featured in various articles, showcasing his passion for the intersection of culinary arts and athleticism.












