Kim Shaw

Aspire recently unveiled its latest out-of-home brand campaign in Hong Kong, taking over trams, buses, MTR stations and digital billboards across the city with a simple message: 0% fees. Make every dollar count.

Malaysian branding agency The Clan has created the identity for PJ Collective, transforming a 50-year-old steel fabrication factory in Petaling Jaya into a community-focused destination centred on wellness, sport and social connection.

Good conversations aren't just reserved for WAMA breakfast events. Yesterday, WAMA swapped the early start for a long lunch at Storehouse, Vibe Hotel Subiaco, bringing together sponsors and team members to celebrate the partnerships that help keep WA's marketing community connected.

In the Philippines, many believe that when a large butterfly enters the home, it may be a departed loved one paying a visit. The superstition has been passed down through generations and continues to live on today, with countless memes and online conversations showing how deeply it remains embedded in Filipino culture.

The West Australian has posted double-digit audience growth in Western Australia, with the latest Ipsos iris results for June showing its WA audience has increased 14% year-on-year.

The new brand platform, ‘We Love Fish', is built around a phenomenon Sealord has diagnosed as “fishame”—the irrational guilt of the fish lover: that

The Digital Marketing Association of the Philippines (DMAP) is taking its flagship Boomerang Awards beyond the local market, with the 2026 awards expanding across Southeast Asia under the theme InterPlay: Digital Innovation Playground for Southeast Asia.

Following her keynote at the AWARD Jury President’s Lunch yesterday, Grey US Chief Creative Officer Samira Ansari sits down with Campaign Brief for a quickfire Q&A ahead of tonight’s AWARD Awards, where she takes on the role of 47th AWARD Awards Jury President. The Australian expat returned to Grey

Fabulate has appointed former McCann Worldgroup APAC chief creative officer Valerie Madon as Director of Creative Strategy for Southeast Asia, Japan and South Korea, strengthening its regional leadership team as it expands its creator marketing offering across APAC.

Day one at the annual MadStars Festival in Busan, South Korea, saw over 40 international judges come together to tackle the serious business of deciding this year’s winning work – followed by an evening of Korean food and festival hospitality. This is the 18th year of MadStars and the 14th year Campaign Brief Asia has attended.