Kim Shaw

Kuaishou is spotlighting accessibility in live commerce with “Streaming Out Loud,” a new campaign developed with TOPic & Loong China that transforms how deaf streamers connect with wider audiences.

APAC agencies have put in a strong showing at The One Show 2026, with 204 finalists selected from across the region as part of a total 1,345 finalists from 51 countries and regions.

Dentsu Lab Tokyo, in collaboration with technology partner NTT, has unveiled Waves of Will – a groundbreaking creative technology project that allowed Breanna Olson, a former professional dancer and mother of three living with Amyotrophic Lateral Sclerosis (ALS), to perform live on stage again through a mixed-reality avatar controlled entirely by her brainwaves.

In India, Hephzibah Pathak has been appointed CEO of WPP Creative, representing all the iconic agencies under the WPP Creative umbrella.

The Oasis Committee would like to acknowledge and thank the Activation sponsors who have generously supported the night. Look out for these activations on Friday.

Production Partnerships are of the utmost importance to allow the Oasis Ball to be brought to life across all touchpoints. The Oasis Committee wish to thank Raz Studios, Beautiful Pictures and Print Logic for their support.

WA Museum Boola Bardip has taken out Campaign Brief WA's Advertiser of the Year after delivering one of the most successful cultural campaigns the state has ever seen. Its Terracotta Warriors: Legacy of the First Emperor exhibition didn't just attract large crowds, it drove tourism, transformed the city and delivered record-breaking results.

It was also a night of firsts for Block, one of Perth's most consistently awarded creative agencies in recent years.

The latest episode of m25’s Global Creative Series catches up with Janath Gamage, Creative Director – Ogilvy SG/WPP@Unilever. Gamage unpacks a vital truth about the fastest-growing advertising region: Asia Pacific’s creativity has always been there. He argues that what is truly ‘rising’ is the world’s ability to finally see its sophisticated craft, which has historically cleared an “unsaid higher bar” against a global creative standard built elsewhere. He breaks down how good ideas remain “medium-fluid” across activations and experiences, and shares his practical, human-first approach to the Algorithmic Era, where AI is a tool to speed up execution, giving him more time to focus on the human craft that truly makes the work feel original.

From Longtail and The Brand to Google, Apple and now an abandoned high school Japan, IMAGINE IF® is stepping out of the shadows. Already in its 5th year the studio has worked across Korea, Hong Kong, Japan, Singapore and Australia for brands like Uber, Google, Square, and Nikon.