Viju Mathew is the Automotive Editor at Robb Report. With a decade of experience covering the luxury market, he specializes in automotive journalism, focusing on brands like Rolls-Royce, Ferrari, and Porsche, as well as motorsports and business leaders in the industry. Viju's work has been featured in Yahoo Sports UK, Yahoo News UK, Truthout, and Yahoo News.
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Viju Mathew's coverage is heavily focused on events, press releases, and private sector announcements related to the auto industry. He frequently features articles with photo spreads of luxury cars and in-depth first drive experiences.
Potential outreach may include providing exclusive access to new car launches, race events, or concours d'elegance. Brands within the automotive space looking for promotion would find Viju's platform a good fit due to his focus on event coverage and press releases.
Given Viju's consistent publication of photo-heavy pieces featuring luxury cars, reaching out with visually compelling content such as high-quality images or videos of new vehicles could be particularly effective.
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At the 2024 Concours at Wynn Las Vegas, the following cars were a sure bet to be crowd pleasers.
By: Viju Mathew
With a fleet of Embraer ERJ-135s and Legacy 600s, the boutique airline pairs curated ground experiences with its new route to wine country.
Image Credit: Aero One of Southern California–based Aero's Embraer ERJ-135 jets that now directly connect Los Angeles and Napa.
By: Viju Mathew
The designers walked us through the team's 660 hp muscle car at its global reveal in downtown Los Angeles.
Image Credit: Charlie Brenninkmeijer, courtesy of TWR From left: The TWR Supercat team of John Kane, Magnus Walker, Khyzyl Saleem, and Fergus Walkinshaw.
Image Credit: Kelly Serfoss, courtesy of Bugatti Rimac A total of 24 Bugatti hypercars are showcased in front of the South Gate entrance at the Wynn Las Vegas.
The marque's three-day Formula 1 Las Vegas Grand Prix event included an unprecedented track experience for owners and their machines.
By: Viju Mathew
Rogelio Choy, formerly with Cars & Bids, has teamed with Supercar Blondie Group’s Alex and Nik Hirschi to head their online-auction house SBX Cars.
By: Viju Mathew
Before leaving his role with the marque, Martin Fritsches also discusses his tenure and the lessons he has learned.
By: Viju Mathew
RM Sotheby's will auction off several of the venue's storied competition cars, some publicly available for the first time.
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