Viju Mathew is the Automotive Editor at Robb Report. With a decade of experience covering the luxury market, he specializes in automotive journalism, focusing on brands like Rolls-Royce, Ferrari, and Porsche, as well as motorsports and business leaders in the industry. Viju's work has been featured in Yahoo Sports UK, Yahoo News UK, Truthout, and Yahoo News.
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Viju Mathew's coverage is heavily focused on events, press releases, and private sector announcements related to the auto industry. He frequently features articles with photo spreads of luxury cars and in-depth first drive experiences.
Potential outreach may include providing exclusive access to new car launches, race events, or concours d'elegance. Brands within the automotive space looking for promotion would find Viju's platform a good fit due to his focus on event coverage and press releases.
Given Viju's consistent publication of photo-heavy pieces featuring luxury cars, reaching out with visually compelling content such as high-quality images or videos of new vehicles could be particularly effective.
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From a 1938 Alfa Romeo to a 1995 Ferrari, these were the leading lots that helped push total sales to $371 million.
By: Viju Mathew
Michael Leiters explains how the climate is changing around the drive toward electrification, and why McLaren's strategy hasn't altered.
A gallery showcasing our 7 favorite cars from Luftgekühlt 10, an air-cooled Porsche exhibition at Universal Studios Hollywood.
By: Viju Mathew
Opening today at one of the nation's toniest addresses, the 27,000-square-foot retreat will eventually offer a fleet of exotic cars.
Image Credit: Gravitas The ambitious styling of Gravitas is apparent immediately upon entry. Image Credit: Gravitas
At the 2024 Concours at Wynn Las Vegas, the following cars were a sure bet to be crowd pleasers.
By: Viju Mathew
With a fleet of Embraer ERJ-135s and Legacy 600s, the boutique airline pairs curated ground experiences with its new route to wine country.
Image Credit: Aero One of Southern California–based Aero's Embraer ERJ-135 jets that now directly connect Los Angeles and Napa.
By: Viju Mathew
The designers walked us through the team's 660 hp muscle car at its global reveal in downtown Los Angeles.
Image Credit: Charlie Brenninkmeijer, courtesy of TWR From left: The TWR Supercat team of John Kane, Magnus Walker, Khyzyl Saleem, and Fergus Walkinshaw.
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