Perfume is increasingly seen as a way to present oneself to the world, much like fashion or make-up. This shift in how people view fragrances is helping drive the category's growth, particularly among the Gen Z population.
Vuyile Madwantsi is a multimedia journalist based in Johannesburg, South Africa. With a focus on local news, Vuyile's work has appeared in publications such as Business Report and Cape Times, covering a range of topics including health, education, and lifestyle. Vuyile's expertise lies in providing informative and engaging content that resonates with South African readers.