Wayne Friedman

Through two games of the 2024 World Series between the New York Yankees and Los Angeles Dodgers, TV viewing has skyrocketed over a year ago -- up

Samsung TV Plus, Samsung’s free-ad supported streaming television platform, has revealed it has a monthly active user reach of 88 million -- comparable to the largest of U.S. FAST platforms including Pluto, Roku Channel and Tubi.

For 2024, the total represents 51% of all global content entertainment spend, according to estimates from Ampere Analysis -- vs. 48% a year ago. Forty-five percent of the estimated $126 billion is estimated to have gone to original produced content, with the remainder going to acquired content.

Veteran Group M and Ampersand TV media ad executive Nicolle Pangis has been named vice president of advertising at Netflix.

Veteran GroupM and Ampersand TV media ad executive Nicolle Pangis has been named vice president of advertising at Netflix.

U.S. streaming ad revenues are estimated to continue post sharp hikes for the third quarter with a 44% hike, while linear TV networks will sink (excluding the Olympics) -- down 6.3%, according to MoffettNathanson Research.

Though Roku's third quarter 2024 financial results blew past company guidance -- up 16% to $1.06 billion in revenue -- the streaming distributor

Fox Corp. advertising climbed 11% at its TV stations, cable networks, and streamer Tubi in its most recent quarterly period to $1.3 billion, thanks to higher political spending.

Democrat Presidential Candidate Kamala Harris and Democrat groups overall have outspent Republican presidential candidate Donald Trump and Republicans by 63% since July 22 for the period through November 4 -- the day before Election Day -- according to ad analytics firm AdImpact.

The highest attention score goes to male viewers ages 45-54 who identify as aligned with the Republican party, at 66% - a score 18% higher than for non-political advertising.