Wayne Friedman

Paramount Global is looking for a 50% reduction in the price for Nielsen measurement services -- a deal the measurement company says is “unsustainable,” according to a letter written to clients, obtained by Television News Daily.

Walt Disney overdelivered on its direct-to-consumer/streaming business operating income for its recent quarter -- posting $253 million.

Ramping up into the always intense theatrical movie holiday season, Amazon/MGM Studio’s “Red One” led all theatrical movies on the third weekend in November, posting a steady -- but not big -- $34.1 million in theatrical box office revenue for its North America opening, according to Comscore.

Paramount says the ad activation - to air on 4,000 networks across broadcast, cable, digital, and audio platforms - will be the "largest global mass media 'roadblock' of all time."

Now deep into fresh programming content for fall TV season, NFL programming and new scripted dramas pushed up broadcast TV share -- to 24%, according to Nielsen total TV/streaming measure.

In a sporting event seeming to rival some of the biggest sporting events, Netflix says the “Jake Paul vs. Mike Tyson” boxing event pulled in 108 million global viewers, according to the company.

Moving quickly after a short evaluation period, Comcast Corp. is now going ahead with a dramatic industry-shaking move to spin off its financially growth-challenged NBCUniversal cable TV networks into a new company, according to reports.

Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.

After this year’s big political advertising season, for 2025, all local TV-based advertising efforts are projected to be down 20% to $21.3 billion, according to estimates from BIA Advisory Services.

Next Thursday’s NFL Thanksgiving games are seeing a 16% rise in 30-second unit pricing to an average $1.45 million on NBC, Fox and CBS, according to Guideline’s Forward Bookings data.