Wayne Friedman

In a major advertising streaming partnership agreement, streaming distribution platform Roku is expanding its deal with Comcast's ad-technology FreeWheel platform to make Roku’s ad inventory -- including that on the Roku Channel -- available to FreeWheel’s advertising clients.

Possibly prepping a similar move to that of Comcast Corp., Warner Bros. Discovery recently announced a “new corporate structure” plan to separately segment its linear TV networks and streaming/studio businesses.

For its biggest TV series so far -- “Squid Game” -- Netflix has signed on new major advertising partnerships for its upcoming second-season release.

Walt Disney led all media distributors with a 11.1% share in Nielsen’s November index which aggregates viewing across all TV media platforms owned by one company.

Walt Disney led all media distributors with a 11.1% share in Nielsen’s November index, which aggregates viewing across all TV media platforms owned by one company.

Netflix gained a rare spike of 1.43 million new subscribers for the high-profile boxing match - the largest single subscriber acquisition period, Antenna says, since it started covering the subscription video streaming business in 2019.

VideoAmp says its cross-platform media measurement has resulted in $3 billion in guaranteed alternative "currency” for media deals for 2024.

Continuing to build on its live sports content -- to attract even more premium advertisers -- Netflix has inked a major deal with FIFA Women’s World Cup.

Paramount’s “Sonic the Hedgehog 3"pre-Christmas weekend opening gave eye-opening gifts -- overdelivering with a $62 million domestic debut, says Comscore.

The first four games of the new expanded 12-team NCAA College Football Playoffs averaged 10.6 million viewers, according to Nielsen.