Wayne Friedman

On the heels of the demise of Venu Sports, DirecTV is launching a skinny sports-focused TV network package called MySports, with an initial price tag of $49.99 a month.

Live sports and other events will help to double advertising revenue at Netflix to $3.2 billion in 2025, according to estimates from New Street Research.

Looking to achieve more precise regional business outcome results on a market-by-market basis, TV measurement company EDO has struck a deal with artificial intelligence (AI)-powered ad-tech company Chalice AI.

While all streaming platforms continue to show growth -- and take share away from traditional TV platforms (networks and TV stations) -- there is still plenty of “power” left for broadcast/linear platforms, according to TVB.

The NFL’s national advertising TV revenue was down 9% to $3.86 billion for the 2024 regular season, according to estimates from EDO Ad EnGage.

Three weeks into the new year, the theatrical movies business has come in on par with expectations: Modest box-office revenue and weak national TV ad spend in support of those films.

For 2024, Nielsen says the year included nine days with over 100 billion TV viewing minutes, compared with 13 in 2023.

Netflix shocked investors with its fourth-quarter results with subscriber gains of 19 million -- a whopping 10 million more than expected.

Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement.

Jumping into a growing list of competitors offering a mostly focused sports and/or news TV content product, Comcast has launched a new hybrid video package -- Sports & News TV.