Ford’s got an interesting approach this year of highlighting customers stories in order to promote its electric vehicles. I assume the company learned that what potential buyers need more than anything else is evidence from other humans that electric vehicles work for them. Spec sheets, kilowatts and kilowatt-hours, 0–60 mph times — that’s not getting through to normal mainstream buyers Ford needs to connect with. However, customer testimonials do.
Zachary Shahan is a writer, chief editor, and CEO of CleanTechnica, a leading source of clean energy and electric vehicle news. With a focus on sustainability and decarbonization, Zachary's articles cover a wide range of topics including renewable energy, electric vehicles, and the latest advancements in clean technology.