Zofia Zwieglinska is an international fashion reporter at Glossy, with a focus on sustainability and digital fashion. With a background in fashion and technology, Zofia covers topics ranging from industry trends and innovations to the intersection of fashion and sustainability. Her work has been featured in publications such as Techstyler and WWD, and she is a graduate of the Central Saint Martins College of Art and Design.
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Zofia Zwieglinska's coverage primarily focuses on the beauty, fashion, and lifestyle industries with a significant emphasis on product promotions. Given the prevalence of press releases in her articles, she appears to be receptive to news from companies within these sectors regarding new products or initiatives.
Her coverage also suggests an interest in industry data and insights. Therefore, when reaching out to Zofia, providing relevant statistics or market trends related to beauty, fashion, retail, luxury brands or e-commerce could enhance the appeal of your pitch.
Since there is no specific geographic focus indicated for Zofia's reporting efforts, pitches offering global perspectives on trends and developments within the mentioned industries would likely align well with her coverage interests.
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By: Zofia Zwieglinska
Wrangler's decision to bring its marketing in-house highlights the growing debate between in-house teams and agency collaborations in fashion. Discover how brands are balancing cost savings, creative control, and innovation in their campaign strategies.
What does it take to create a fashion brand athlete contract? We take a look behind the scenes at Mackage’s Fall 2024 campaign with Croatian footballer Joško Gvardiol, showcases the brand’s authentic, long-term approach to athlete partnerships and the strategic contract negotiations.
On Tuesday, for the third quarter of 2024, global luxury leader LVMH reported a 5% sales decline for its fashion and leather goods division, inclusive of Louis Vuitton, Dior and Loewe. This dip came as a surprise to analysts, who had projected growth of up to 2% for the division.
By: Zofia Zwieglinska
Glossy takes a look at how one year on, the Circular Fashion Innovation Network (CFIN) is driving the UK’s transition to a circular fashion economy through sustainable practices, AI integration, and regulatory collaboration, positioning the UK as a leader in global sustainability while other markets scale back their commitments.
By: Zofia Zwieglinska
Ulta Beauty is taking its retail media network to the next level.
By: Zofia Zwieglinska
This week, a deep dive into what’s working in fashion’s Instagram Broadcast Channels. Also, the big shifts on the Lyst Index, executive moves and stories to know.
Revolve is stepping into the gaming world with Bellemint, an immersive mobile styling game created with Muus Collective, blending virtual fashion play with real-world shopping. Dive into how this partnership could set a new standard for e-commerce-integrated gaming, reshaping how brands connect with the next-gen, digital-first audience.
Tapestry plans to appeal the FTC’s decision to block its $8.5 billion Capri acquisition, facing tough odds as the court cites competition concerns in the accessible luxury market. Antitrust experts see limited chances for reversal, spotlighting growing regulatory scrutiny in fashion mergers.
By: Zofia Zwieglinska
The Virtual Vote campaign on Roblox engaged millions of young players in voter education through interactive gameplay, fashion incentives, and partnerships with Oakley and Olympic snowboarder Jamie Anderson, inspiring real-world voter action.
In September, Cassandra Grey reacquired Violet Grey, the Los Angeles-based online and better known physical store beauty retailer she founded in 2012. With private equity investor Sherif Guirgis — previously of Lion Capital, Apollo Global Management and Main Street Advisors — she bought back the business, which she sold to Farfetch in 2022. With the deal, Farfetch entered the $446 billion global beauty market, gaining access to Grey’s curated product selection, editorial content and engaged community.
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