Zofia Zwieglinska is an International Fashion Reporter at Glossy. She focuses on covering luxury fashion in Europe, with a particular emphasis on sustainability, digital fashion, and innovations in web3. Zofia's work has been featured in Modern Retail, Digiday, Harro Community, and Glossy.
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Zofia Zwieglinska's coverage primarily focuses on the beauty, fashion, and lifestyle industries with a significant emphasis on product promotions. Given the prevalence of press releases in her articles, she appears to be receptive to news from companies within these sectors regarding new products or initiatives.
Her coverage also suggests an interest in industry data and insights. Therefore, when reaching out to Zofia, providing relevant statistics or market trends related to beauty, fashion, retail, luxury brands or e-commerce could enhance the appeal of your pitch.
Since there is no specific geographic focus indicated for Zofia's reporting efforts, pitches offering global perspectives on trends and developments within the mentioned industries would likely align well with her coverage interests.
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Take a look at how Black Friday dark patterns are shaping fast fashion sales, as Shein, Temu, and AliExpress face a slowdown amid rising scrutiny and competition.
On Black Friday, U.S. consumers spent a record $10.8 billion online, marking a 10.2% increase from 2023. Mobile sales accounted for 55% of all online transactions, according to data platform Adobe Digital Insights. Meanwhile, in-store foot traffic was down by 3.2%, according to insights agency RetailNext — there was a more significant dip of 7% in the Midwest.
By: Zofia Zwieglinska
This week, we explore Denim Tears’ digital product passport plans and the potential impact of DPPs on fashion as legislation looms. Also, a look into the potential comeback of fashion NFTs and the executive moves and news to know.
At Veja’s “Repair Friday” event hosted at its Paris headquarters from November 29-30, 300 people attended and 500 repairs and diagnostics were completed. Focused on fixing damaged items, from sneakers to furniture to electronics, the event aimed to boost customer loyalty and reinforce its sustainability message. And it served as a sharp contrast to Black Friday’s shopping frenzy.
By: Zofia Zwieglinska
In 2024, 18-year-old The Row elevated its status from a coveted label among fashion insiders to a prominent player in the global luxury market. A capital raise, retail expansion and a focus on core values have defined the brand’s recent growth trajectory.
By: Zofia Zwieglinska
This story was originally part of the 2024 Glossy 50 feature. Click here to see all of this year’s honorees.
Coach debuted its groundbreaking sustainable material innovations at CES 2025, reflecting its long-term commitment to circular fashion and scaling sustainability.
Shiseido has shut down its metaverse and web3 projects amid workforce reductions and leadership changes. Its focus is sustainable growth amid shifting market dynamics.
Drest’s luxury brand quests are transforming fashion marketing by combining gaming with iconic brands, offering immersive experiences that engage and captivate a new generation of luxury consumers.
By: Zofia Zwieglinska
Net-a-Porter’s Net Sustain is setting the standard for sustainable luxury, helping brands scale responsibly while reducing their impact.
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