Zofia Zwieglinska is an International Fashion Reporter at Glossy. She focuses on covering luxury fashion in Europe, with a particular emphasis on sustainability, digital fashion, and innovations in web3. Zofia's work has been featured in Modern Retail, Digiday, Harro Community, and Glossy.
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Zofia Zwieglinska's coverage primarily focuses on the beauty, fashion, and lifestyle industries with a significant emphasis on product promotions. Given the prevalence of press releases in her articles, she appears to be receptive to news from companies within these sectors regarding new products or initiatives.
Her coverage also suggests an interest in industry data and insights. Therefore, when reaching out to Zofia, providing relevant statistics or market trends related to beauty, fashion, retail, luxury brands or e-commerce could enhance the appeal of your pitch.
Since there is no specific geographic focus indicated for Zofia's reporting efforts, pitches offering global perspectives on trends and developments within the mentioned industries would likely align well with her coverage interests.
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By: Zofia Zwieglinska
This week, a look at how Macy’s CMO, who joined the company last year, is revamping her first Macy’s Thanksgiving Parade to further link it to Macy’s gifting strategy across social and e-commerce. Also, executive moves and a look at Glossy’s coverage.
By: Zofia Zwieglinska
According to Kia Lowe, vp of e-commerce and digital services at Sulwhasoo, the secret to building a luxury skin-care brand lies in authenticity and honoring heritage.
As Burberry struggles with falling sales and mounting losses, CEO Joshua Schulman unveils a new strategy focused on heritage. But will it be enough to reclaim the brand’s authority in the luxury market? Discover expert insights and the challenges ahead.
During its year defined by rapid expansion and a renewed focus on brand-building, On is proving that it has staying power and is a competitive player in the global premium sportswear market.
Puma is using the Las Vegas Grand Prix, held from November 21-23, as a high-profile platform to connect with the motorsport community and broaden its reach.
Black Friday has long been synonymous with deep discounts and chaotic shopping sprees. But this year, British fashion brand Never Fully Dressed is taking a different approach that aims to infuse purpose and avoid the hectic mood associated with the season.
Take a look at how Black Friday dark patterns are shaping fast fashion sales, as Shein, Temu, and AliExpress face a slowdown amid rising scrutiny and competition.
On Black Friday, U.S. consumers spent a record $10.8 billion online, marking a 10.2% increase from 2023. Mobile sales accounted for 55% of all online transactions, according to data platform Adobe Digital Insights. Meanwhile, in-store foot traffic was down by 3.2%, according to insights agency RetailNext — there was a more significant dip of 7% in the Midwest.
By: Zofia Zwieglinska
This week, we explore Denim Tears’ digital product passport plans and the potential impact of DPPs on fashion as legislation looms. Also, a look into the potential comeback of fashion NFTs and the executive moves and news to know.
At Veja’s “Repair Friday” event hosted at its Paris headquarters from November 29-30, 300 people attended and 500 repairs and diagnostics were completed. Focused on fixing damaged items, from sneakers to furniture to electronics, the event aimed to boost customer loyalty and reinforce its sustainability message. And it served as a sharp contrast to Black Friday’s shopping frenzy.
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