12 News (KPNX-TV, NBC)

12 News, KPNX-TV, is the NBC-affiliated television station serving the Phoenix metropolitan area and the state of Arizona. As a leading local news source, 12 News provides comprehensive coverage of breaking news, weather, traffic updates, sports, entertainment, and lifestyle content tailored to the interests of Arizonans.

The station's target audience comprises residents of Arizona who rely on 12 News for up-to-date information on local and regional developments. From early morning to late evening, 12 News offers a range of newscasts and programs that cater to different viewer segments, including the morning show "Today in AZ," the midday lifestyle program "Arizona Midday," and the evening newscasts anchored by Mark Curtis and Caribe Devine.

12 News covers a wide array of topics that impact the lives of Arizonans, including crime, family and relationships, personal finance, sports, and entertainment news. The station's reporting is characterized by its commitment to evolving stories, breaking news coverage, event coverage, analysis of government announcements, and the incorporation of data and statistics to provide context and depth.

In addition to its television broadcasts, 12 News maintains a strong digital presence, serving as a news aggregator through its website and mobile applications. This multi-platform approach ensures that Arizonans can access the station's content across various mediums, staying informed and connected to their community.