Channelnomics

Looking ahead to 2025, the rapid growth of AI, cloud computing, and automation pressures resellers and service providers to quickly adapt their skills, resources, and sales capacity.

Destination AI is a good example of how distributors and vendors should structure enablement of partner AI adoption.

Download the PDF As 2024 draws to a close, the channel is gradually recovering from its earlier dip in confidence.

Marketplaces are the preferred means of acquiring products and services. According to Gartner, 83% of business buyers want to make purchases through marketplaces or automated digital sales platforms.

By Larry Walsh Vendors repeatedly say they only want to work with “the right partners.” Some say this with such incredulity that it seems the good, productive partners are hidden from their sight.

Partners see several challenges to their revenue growth in 2025, including cybersecurity threats, finding people with the right IT skills, and keeping up with the rapidly changing technology landscape.

In a recent episode of Changing Channels , Larry Walsh sat down with Alessandro Cattani, CEO of Esprinet Group , to discuss the evolving role of in Europe amid economic challenges and industry consolidation.

Everyone in the channel is talking, but is anyone really communicating? In the latest episode of Channelnomics In the Margins, Larry Walsh and Bryn Nettesheim share a few thoughts on effective and impactful partner communications.

The technology marketplace in the Europe, Middle East, and Africa (EMEA) region presents a fascinating tapestry of challenges and opportunities.

By Larry Walsh One of the major storylines from the 2024 U.S. presidential election is the rightward shift in Silicon Valley — and, more