Chief Marketer

When NetApp pushed out an AI‑generated Super Bowl campaign in just two weeks at roughly one tenth the usual cost, it looked like a clear victory. The work shipped fast, hit one of the biggest stages in advertising and proved the creative team could move at AI speed.

Bruzek explains why Evvy is product‑led, how humor and short‑form video fit into a science‑backed brand and where she draws the line on AI in health education.

Blenders hires Jordan “The Stallion” Howlett for the newly created role of Chief Content Officer. Howlett will advise the Blenders marketing team on storytelling.

Premium pet food brand Open Farm launches its first brand-building campaign. Sales are up in its test markets, faster than expected.

Influencer marketing has become a staple of many media plans, yet new research suggests most brands still haven't pushed the channel as far as they could.

Carhartt’s latest campaign highlights the work and tradespeople behind the new Buffalo Bills Highmark Stadium. By celebrating tradespeople, Carhartt showcases its authenticity and aims to inspire more people to learn a trade.

Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month after spending nine years building its marketing organization.

Most marketers today are tasked with reaching multiple audiences as they seek new paths to growth. For healthcare marketers, however, those audiences can be especially different.

By Sherry Chiger Marketers have long lived by the axiom “You can't improve what you can't measure.” But although 50% of consumers today use

When Ramon Soto, Senior Vice President and Chief Marketing and Communications Officer, joined Northwell Health 12 years ago, the health company was