Nicole Schuman is a Managing Editor at PRNEWS. She reports on communications with a keen interest in marketing technology, advertising, and the intersection of business and economics, often highlighting the comeback of American manufacturing. Nicole's work has been featured in Agri America Marketing Inc, PRNEWS, and Chief Marketer.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Nicole Schuman's coverage centers on content and publishing, with an emphasis on public relations, PR guidelines, AI use in PR, influencer campaigns, social media, and reputation management. Her articles often feature expert commentary and cite data.
To effectively reach out to Nicole with pitches or contributions consider offering insights into the latest trends in the public relations industry such as AI use in PR or influencer campaign success metrics. Additionally, providing how-to guides related to content creation for product promotions may be of interest to her audience.
As geographic focus is not specified for Nicole's coverage attributes are more important factors for outreach rather than location-based expertise.
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By: Nicole Schuman
This week's PR Roundup features the growing reputational issue of fake AI-generated academic journals impersonating real professors, new data showing Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy worldwide.
By: Nicole Schuman
This week's PR Roundup features Amazon's decision to move Prime Day to June, new research confirming that "no comment" is doing more harm than good, Pope Leo XIV's historic hire of a media executive to lead Vatican communications, and Dolly Parton's foray into brand world-building on the American highway.
Share of voice (SOV) is an evolving PR benchmark.
By: Nicole Schuman
This week's PR Roundup examines what it takes to build—and keep—consumer trust in uncertain times. From Morning Consult's latest data showing Americans flocking to familiar brands, to a stark new report on the collapse of local journalism, to Allbirds' dramatic reinvention as an AI company, the throughline is clear: how organizations communicate during moments of change, scrutiny and instability matters.
By: Nicole Schuman
Drawing on his experience leading communications for The Trevor Project, Kevin Wong discusses how to maintain mission visibility amid shifting corporate priorities, including during Pride, what authentic partnership actually looks like and how to turn earned media moments into lasting impact.
By: Nicole Schuman
This week's roundup covers what the Canadian wildfire smoke crisis means for communicators navigating real-time emergencies, what Twitter's 20-year legacy tells us about how communications was forever changed, and why GEO is quickly becoming one of the most important—and least-owned—priorities in PR.
By: Nicole Schuman
PR roundup covers what happens when an Olive Garden pasta promotion becomes a political flashpoint, new research on how Gen Z is rewriting the path to sports fandom, and why the Kraft Heinz and Disney alliance is one of the more strategically interesting brand partnerships in recent memory.
Even experienced PR professionals need a refresher on the basics from time to time, as well as insights about newer concepts. Today we review the definition of a "leak."
By: Nicole Schuman
Dini von Mueffling, Founder and CEO of Dini von Mueffling Communications (DVMC), runs one of the most recognized boutique PR agencies in the social impact space—and in this episode of "Five Questions With...," she discusses her work with the late Virginia Roberts Giuffre, the most prominent Epstein survivor and her family. Von Mueffling discusses what it takes to do meaningful, high-stakes communications work, how the connections have impacted her practice and her recent Titanium Cannes Lion win.
By: Nicole Schuman
PR roundup covers what Anthropic's new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through New York City streets became one of the more memorable PR stunts of the summer.
