Nicole Schuman is a Managing Editor at PRNEWS. She reports on communications with a keen interest in marketing technology, advertising, and the intersection of business and economics, often highlighting the comeback of American manufacturing. Nicole's work has been featured in Agri America Marketing Inc, PRNEWS, and Chief Marketer.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
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Nicole Schuman's coverage centers on content and publishing, with an emphasis on public relations, PR guidelines, AI use in PR, influencer campaigns, social media, and reputation management. Her articles often feature expert commentary and cite data.
To effectively reach out to Nicole with pitches or contributions consider offering insights into the latest trends in the public relations industry such as AI use in PR or influencer campaign success metrics. Additionally, providing how-to guides related to content creation for product promotions may be of interest to her audience.
As geographic focus is not specified for Nicole's coverage attributes are more important factors for outreach rather than location-based expertise.
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By: Nicole Schuman
This week's PR Roundup covers the communications world's farewell to a true media original—and what Ted Turner's legacy still teaches PR pros—alongside how brands should navigate consumer messaging amid skyrocketing gas prices, and a notable platform shift as LinkedIn dethrones YouTube as the top video channel for B2B marketers.
By: Nicole Schuman
This week's PR Roundup covers three stories that all come back to the same core question: what does it take to be heard? From the CDC's struggle to communicate clearly during a public health scare, to LinkedIn's rise as a must-win platform for AI visibility, to a savvy PR firm that turned a viral internet moment into a People magazine hit—the throughline is the same. Good communications strategy isn't just about what you say. It's about when and where you say it.
Christina Bennett, Head of Communications at Priceline, sat down with PRNEWS to talk about how the travel brand is rethinking PR ROI in an era where AI answers questions without ever sending users to your website.
By: Nicole Schuman
PR has shifted from a siloed discipline into a multi-channel ecosystem, with clients increasingly seeking integrated programs that combine earned, social, and influencer strategies to tell cohesive brand stories.
Bjertnæs shared that Paltrow's key message resonated well beyond celebrity: all PR is good PR, as long as integrity leads the way.
By: Nicole Schuman
This week's PR Roundup features the growing reputational issue of fake AI-generated academic journals impersonating real professors, new data showing Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy worldwide.
By: Nicole Schuman
This week's PR Roundup features Amazon's decision to move Prime Day to June, new research confirming that "no comment" is doing more harm than good, Pope Leo XIV's historic hire of a media executive to lead Vatican communications, and Dolly Parton's foray into brand world-building on the American highway.
Share of voice (SOV) is an evolving PR benchmark.
By: Nicole Schuman
This week's PR Roundup examines what it takes to build—and keep—consumer trust in uncertain times. From Morning Consult's latest data showing Americans flocking to familiar brands, to a stark new report on the collapse of local journalism, to Allbirds' dramatic reinvention as an AI company, the throughline is clear: how organizations communicate during moments of change, scrutiny and instability matters.
By: Nicole Schuman
Drawing on his experience leading communications for The Trevor Project, Kevin Wong discusses how to maintain mission visibility amid shifting corporate priorities, including during Pride, what authentic partnership actually looks like and how to turn earned media moments into lasting impact.
