Nicole Schuman

This week’s PR Roundup looks at a new credentialing push to professionalize influencer and creator marketing, Justin Bieber stealing the Coachella conversation and troubling new data for philanthropy's reputation.

Drawing on years of experience, including her former role as Chief Communications and Corporate Responsibility Officer at T-Mobile, Janice Kapner, CEO and founder of Kapner Perspectives Group, discusses how to build trust and navigate change in today's fast-paced environment.

From The Devil Wears Prada 2’s curated brand blitz to Meta's attempt at community goodwill, this week offered suggestions on how companies are navigating public trust—and the gaps that remain. Meanwhile, a new national study from the Institute for Public Relations delivers an uncomfortable message to the communications industry itself: Americans want PR pros to step up on disinformation, and most don't think they are.

Hear how SHEIN is rethinking what it means to build with Gen Z, not just market at them.

This week's PR Roundup covers the communications world's farewell to a true media original—and what Ted Turner's legacy still teaches PR pros—alongside how brands should navigate consumer messaging amid skyrocketing gas prices, and a notable platform shift as LinkedIn dethrones YouTube as the top video channel for B2B marketers.

This week's PR Roundup covers three stories that all come back to the same core question: what does it take to be heard? From the CDC's struggle to communicate clearly during a public health scare, to LinkedIn's rise as a must-win platform for AI visibility, to a savvy PR firm that turned a viral internet moment into a People magazine hit—the throughline is the same. Good communications strategy isn't just about what you say. It's about when and where you say it.

Christina Bennett, Head of Communications at Priceline, sat down with PRNEWS to talk about how the travel brand is rethinking PR ROI in an era where AI answers questions without ever sending users to your website.

PR has shifted from a siloed discipline into a multi-channel ecosystem, with clients increasingly seeking integrated programs that combine earned, social, and influencer strategies to tell cohesive brand stories.

Bjertnæs shared that Paltrow's key message resonated well beyond celebrity: all PR is good PR, as long as integrity leads the way.

This week's PR Roundup features the growing reputational issue of fake AI-generated academic journals impersonating real professors, new data showing Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy worldwide.