Econsultancy

Online formats such as search, display (including social media) and BVOD drove ad spend growth in 2023, with out-of-home the only other medium to see increased expenditure.

This article focuses on the research, communication and the task of finding out what people want. In essence, how to have good ideas by asking the right questions.

Dr. Nick Beighton – an ecommerce veteran who previously headed up ASOS – reflected on the luxury brand’s struggles in a keynote at the Retail Technology Show.

The premise of this article is pretty self-explanatory, it’s about helping you avoid costly mistakes when setting innovation strategy.

Despite their importance to the success or otherwise of innovation, the customer is usually the most important person not in the room.

“Customers receive plenty of boring emails” said Jonathan Haywood. The best loyalty programmes create an “emotional connection”.

Rebecca Ackers is VP DV+ at Magnite, the largest independent sell-side advertising company. We caught up with Ackers to ask about favourite creative and personal inspiration, bugbears in programmatic…

EagleAI, the firm partnering with Tesco to create Clubcard Challenges, explains how AI makes personalised loyalty possible.

Reddit’s information and advice is in high demand, and has led to an uptick in search traffic. Is the company misstepping by also training generative AI?

“The more we have smart automation doing some of the job, the more important it is that we are critical thinkers,” says Econsultancy’s Stefan Tornquist.