Insights leaders from PepsiCo and Zappi discussed the cultural transformation of adopting a new platform and process to bring together ad testing data.
Econsultancy is a leading digital marketing resource catering to a global community of over half a million marketers and ecommerce professionals. It provides valuable insights, data, research, training, events, and online resources to help organizations and individuals succeed in the ever-evolving digital landscape.
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Econsultancy's audience comprises seasoned industry professionals, newcomers looking to enhance their marketing skills, and organizations seeking to improve their online and multi-channel marketing strategies. The platform offers award-winning reports, training programs, and insightful content to cater to the diverse needs of its audience.
Econsultancy's content is primarily delivered through its online digital platform, making it easily accessible to its global audience. With a renowned team of analysts, trainers, and advisers, Econsultancy remains at the forefront of the digital marketing industry, providing valuable resources to help its customers overcome specific challenges and stay ahead of the curve.