KSBW 8 NBC • Central Coast ABC • Estrella TV

KSBW is a leading multimedia news organization serving the California Central Coast region, delivering comprehensive coverage across multiple platforms, including television, digital, and print outlets. As the area's broadcast and digital media leader, KSBW provides in-depth reporting on a wide range of topics that matter most to local communities.

With a strong commitment to local news, KSBW's team of journalists covers evolving stories, breaking news events, government announcements, and seasonal happenings, keeping viewers and readers informed about the latest developments in their communities. The station's coverage spans various themes, including crime, tragedies, entertainment news, sports, and government and politics.

KSBW's news offerings include over 28 hours of weekly newscasts on its flagship KSBW 8 NBC channel, as well as coverage on Central Coast ABC and Estrella TV Costa Central. In addition to daily news programming, the station produces local news magazine specials that delve into important issues related to social equity, health, and the environment.

Recognized for its journalistic excellence, KSBW has received numerous prestigious awards, including regional RTDNA Edward R. Murrow Awards for "Best Newscast," regional Emmys, and Associated Press Awards for "Breaking News Coverage."

KSBW's multi-platform approach ensures that its audience can access news and information through various channels, including its website (KSBW.com), mobile app, and social media platforms like Facebook, Twitter, and Instagram.