NZ Marketing Magazine

Consumers can tell when a brand slaps its name on something and walks away. Challenged to show support in a more meaningful way, organisations are innovating.

Consumer spending is down, competition is fierce and the pace of technological change is blistering. New Zealand retailers are being warned to step up their customer experience or face oblivion.

Fisher & Paykel is the winner of Excellence in B2B Marketing Strategy, Excellence in Healthcare/Beauty Marketing Strategy, Excellence in MarTech Strategy and the highly coveted Supreme Marketing Excellence Awards.

Sharesies is the winner for both the Best Marketing on a Shoestring Budget Campaign and the Best Overall Marketing Campaign.

Faced with ambivalence from shoppers and tough competition from other supermarkets, FreshChoice had plenty of work to do to improve its “vanilla” brand

NZ Post courier costs more than its economy parcel service. So how do you get customer buy-in? By making it simpler, and selling piece of mind.

In three short years, the Sharma family have become part of New Zealand advertising folklore – and New Zealand's biggest bank needed them as it kept innovating to fight off tough competition.

When experienced marketer Frankie Coulter was tasked with turning around the performance of some of New Zealand's most beloved food brands, he put people first.

This winner is smart, curious, collaborative and digitally savvy. It's her first role, and Lia Carruthers of Farrah's is already Future Marketer of the Year at the 2024 YouTube NZ Marketing Awards.

Supermarket franchise Pak'nSave's no-frills approach extends to its marketing spend, but it continues to get results from its campaigns starring the iconic Stickman.