NZ Marketing Magazine

Before you embark on a major branding project, take a minute to consider your stakeholders. Kate Murchison, General Manager at branding agency Principals Aotearoa, explains.

In a fragmented media market, retailers are getting in on the action, selling advertising solutions and even setting up their own media agencies.

Anna Gunnell, Head of Planning NZ at global creative company VML, reports from the North American Social Marketing Conference in Florida, where she presented two campaigns.

From church groups to AI, Auckland Theatre Company found innovative ways to get audiences in to see Red, White and Brass – a celebration of community engagement.

Aotearoa's marketing landscape is undergoing a seismic shift. For decades, the focus has been on the TV-first thing.

New Zealand's population is becoming more diverse, as migrants from across the globe make their home here.

The British Post Office scandal ruined lives, but an unhealthy corporate culture that protected ‘the brand' at the expense of people allowed it to happen, say insights experts Carl Davidson and Duncan Stuart.

The decline of traditional outlets, the rise of social media and influencers plus increasing audience diversification has changed how public relations practitioners work.

Grace Chittock, Media Planner for Spark Foundry and Deputy Chairperson of First Five Rungs, looks back at her first five years and the upcoming five.

If sport has taught Scotty Stevenson anything, it's the power of holding on to your dream. Scotty Stevenson vividly remembers the moment he first dreamed of becoming a sports commentator.